Sting Brings Its New “Energy Ka Bas Ek King” Proposition With Lakshya

National, 17^th October 2025: Sting®, one of India’s fastest-growing energy drink brands from PepsiCo India, has unveiled its latest campaign film featuring Lakshya, an actor known for his dynamic screen presence and youthful energy. The film brings to life Sting®’s powerful brand proposition - “Energy ka bas ek king, Sting®” through an entertaining and high-voltage sequence.

The film opens with Lakshya in the middle of a spirited table tennis match against an opponent sipping a generic energy drink, while he consumes Sting®. As the game intensifies, Lakshya’s energy remains unmatched, even as two more players join his rival’s side, he hyperbolically continues to take them on single-handedly. Midway through the match, he casually answers a phone call saying he’s “just practicing,” before sealing his win with effortless style. The film closes with “Energy ka bas ek king*, Sting®.”

“Sting isn’t just another energy drink, it’s the king of energy. With this campaign, we’ve further solidified that position. The new film captures that unbeatable edge of Sting in a fun and relatable way, reflecting the spirit of our consumers - always switched on, always ready for more. Lakshya brings that energy alive effortlessly - sharp, dynamic, and impossible to miss, just like Sting”

Sanya Sehgal, Sting Equity Lead, PepsiCo India,

 “Being part of this campaign with Sting has been an amazing experience. For me, it’s about pushing limits, owning your spark, and going all out — which is exactly what Sting represents. Like I always say, Energy drinks toh bahut hai, par king sirf ek - Sting”

Lakshya

“We wanted to bottle the feeling you get when your energy hits turbo mode and then let it explode on screen. Our idea was simple: show that real energy lets you own the moment. No matter who the opponent is or how many there are. The table tennis match became the perfect metaphor for that unstoppable Sting energy – bold, witty, and always one step ahead. This campaign isn’t just about Sting®️ being the ‘Energy Ka King’ but it’s about turning every moment into a power play.”

Saarthak Dutt, Executive Creative Director, Leo India

“Sting and Lakshya are a natural fit—both embody the same bold, high-energy values. Lakshya’s momentum perfectly mirrors Sting’s high-voltage spirit, making this collaboration a powerful reflection of their shared core values.”

Uday Singh Gauri, CEO, Dharma Cornerstone Agency

 The campaign will be rolled out across TV, digital and social platforms, aimed at connecting with audiences seeking energy that doesn’t compromise, fueling their passion, drive, and full-charge lifestyle.

Disclaimer* PepsiCo India claim as per NIQ retail index data for period mat July ‘25 for the India market in energy drinks segment of soft drinks category.

Credits:

Creative Agency: Leo India

· Rajdeepak Das – Chairman, Leo South Asia & CCO, Publicis Groupe South Asia

· Amitesh Rao – Chief Executive Officer, Leo South Asia

· Vikram Pandey – Co-Chief Creative Officer

· Jaikrit Singh – Managing Partner

· Sakshi Chawla – Associate Vice President

· Saarthak Dutt – Executive Creative Director

· Hardik Trivedi – Associate Executive Creative Director

· Siddharth Menon – Senior Creative Director

· Naman Gera – Brand Services Director

· Supriya Jain – Associate Creative Director

· Urvashi Sharma – Copywriter

· Manasvi Pandit – Art Director

· Arpita Vatsa – Brand Services Associate

Link to view the film:

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.