Sunny Beaches: A Refreshing New Christmas Gifting Choice from SOM in Karnataka

Bengaluru, December 2025:

This Christmas season, Sunny Beaches, a New Beer from SOM Distilleries & Breweries Ltd., adds a fresh note to festive celebrations across Karnataka. Crafted for easy, social enjoyment, Sunny Beaches fits naturally into holiday gatherings, house parties, and end-of-year get-togethers.

With Christmas being a time for sharing and thoughtful gifting, Sunny Beaches presents itself as a contemporary gifting option for friends and loved ones. Its light, approachable character makes it well-suited for relaxed celebrations, complementing the warmth and cheer of the festive season.

Ideal for exchanging during Christmas parties or adding to festive hampers, Sunny Beaches reflects the spirit of togetherness that defines the holidays. The brand’s presence during this season underscores SOM’s focus on offering options that align with modern lifestyles and celebratory occasions.

As Karnataka gears up for Christmas and year-end festivities, Sunny Beaches becomes a natural companion for moments of celebration, making gifting more refreshing and memorable. Style of Sunny Beaches is typically light and easy-drinking with low bitterness. Aroma & Taste (from drinker ratings): Reviews from beer communities describe the beer as having a mild, lightly fruity and malty flavour, with a slightly sweet, easy finish -typical of sessionable lagers that go well with casual occasions. Light, refreshing, and approachable, a style that makes it suitable for relaxed festive occasions like Christmas gatherings and gifting moments, especially when you want something simple and pleasant rather than intense or heavy.

SOM Group of Companies is one of India’s leading alcoholic beverage manufacturers, offering a diverse portfolio of premium beers, spirits, and ready-to-drink products. Headquartered in Bhopal, Madhya Pradesh, the company has a strong presence across multiple states and exports to several international markets. Known for its flagship brands such as Mahavat Whisky, Bhimbetka Single Malt, popular beer brands like Sunny Beaches, Hunter, Power Cool, Black Fort and Woodpecker, & many more range of products, SOM Group of companies is committed to quality, innovation, and customer satisfaction. With a focus on expanding its footprint through strategic investments and state-of-the-art manufacturing facilities, Som Distilleries continues to shape the future of India’s beverage industry.

For more information, please visit: www.somindia.com