Tata Tea Premium Introduces Tata Tea Premium Care – Delicious Tea with goodness of Natural Ingredients

• Crafted with Care to delight the senses and nourish your spirit
• A Perfect Harmony of Taste, Wellness & Everyday Care

Bangalore, February 26th, 2025 – Tata Consumer Products Limited (TCPL) continues to innovate in the premiumization and wellness category, adapting to the evolving needs of today’s consumers. Strengthening its commitment to quality and well-being, Tata Tea Premium, Desh Ki Chai introduces Tata Tea Premium Care—an expertly crafted blend with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi. Through its commitment to consumer-centric innovations, TCPL is redefining everyday beverages, transforming them into purposeful experiences that resonate with the preferences of modern consumers.

Tata Tea Premium Care is a perfect blend of taste and wellness, crafted for India’s love for strong chai with the added goodness of natural ingredients. Designed for consumers who seek a strong cup of tea, it seamlessly combines kadak chai with the benefits of natural ingredients. With trust and reliability at its core, this special blend is tailored for today’s lifestyle.

Speaking about the launch, Puneet Das, President - Packaged Beverages (India & South Asia), Tata Consumer Products, said, “Tata Tea Premium Care is a natural extension of our premiumization strategy. Indians have a strong emotional connect with tea, and with this new offering, we are elevating the everyday tea experience by incorporating the goodness of time-tested natural ingredients known for their wholesome goodness in their daily cup of chai. As consumers become more mindful of their wellness choices, we believe this unique blend will resonate deeply with them. With this extension, our presence in the premium wellness category becomes even stronger, reinforcing our commitment to providing purposeful and high-quality beverage choices

The launch is backed by a print innovation in leading publications across key markets, featuring a unique design, shaped like the Tata Tea Premium Care pack. This creative execution captures consumer attention and offers an engaging method to raise awareness about Tata Tea Premium Care.

Film link – https://www.youtube.com/watch?v=AYeUkQpCFHo

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 263 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 15,206 Crs with operations in India and International markets. For more information, please visit www.tataconsumer.com