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Mumbai, December 19th, 2024 – Fresh off its Gold Medal win at the prestigious 2024 IWS Awards, Cartel Bros' flagship Scotch Whisky, The Glenwalk, is now taking Maharashtra by storm. Now available in a stylish 200ml Nip bottle, The Glenwalk is set to make waves and elevate your whisky experience like never before!
Priced attractively at ₹500, the 200 ml Nip bottle offers consumers a convenient and affordable way to experience The Glenwalk’s exceptional quality and taste. Maharashtra, currently contributing a significant 68% to The Glenwalk's overall sales, is a key market for the brand. By introducing the 200 ml Nip bottle, The Glenwalk aims to quadruple its sales in this region. This strategic move will not only drive substantial growth but also significantly attract a wider audience and solidify its position in the market.
Since its launch in June 2023, The Glenwalk has leveraged the expertise of Cartel Bros’ spearheaded by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani and their Chief Business Officer Neeraj Singh to achieve phenomenal success. This includes winning accolades at renowned international competitions, including a Gold Medal at ProWine 2023, a Silver Medal at the 2024 London Spirits Competition, and a Silver Medal at the IWSC 2024. These awards underscore the exceptional quality and taste of The Glenwalk, making it a preferred choice for discerning consumers.
“We are thrilled to introduce the 200 ml Nip bottle to the discerning consumers of Maharashtra,” “This launch, backed by the expertise of Cartel Bros, is a testament to our commitment to innovation and our dedication to providing premium spirits experiences. We are confident that this new format will resonate with our existing customers and attract new ones.”
Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros.
"The Glenwalk 200 ml nip is a game-changer. It brings the premium taste of The Glenwalk in a convenient and affordable package. Whether you’re enjoying a solo evening or sharing with friends, this nip is the perfect way to savour the experience."
Sanjay Dutt, the renowned actor and brand ambassador for The Glenwalk,
The Glenwalk’s 200 ml Nip bottle launch is a strategic step towards further solidifying its position as a leading premium Scotch Whisky brand in India. With its exceptional taste, affordable pricing, and convenient packaging, The Glenwalk is poised to captivate a wider audience and continue its journey of success.
About The Glenwalk: The Glenwalk Scotch Whisky, founded and owned by Cartel Bros is a premium blend crafted with the finest Scotch malts and grains, aged for three years. Sanjay Dutt is the celebrity brand ambassador for The Glenwalk. Produced in Scotland by one of the top 3 manufacturers in the world, The Glenwalk offers exceptional quality at an attractive price point. Within a year of its launch, Glenwalk has activated operations in six states in India, partnering with over 30 distribution partners—a rare feat for any new AlcoBev startup.