This Festive Season, Stock Up Your Home Bar with Woodpecker, Hunter and Power Cool beers from SOM Distilleries and Breweries Ltd

This festive season, add spark and fun to your Diwali parties with Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer. Crafted with imported  two-row barley & Indian malts and hops sourced from the Rainier region of Germany, the beer stands out as India’s first to incorporate a blend of two malts, setting a new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a meticulous brewing process of 30 days, with only one batch brewed per month to ensure unmatched consistency and flavor.  This dedication to precision makes Woodpecker India's most consistent, matured, and richly flavored beer. Woodpecker Glide, in particular, stands out as a 100% natural brew, free from adjuncts like rice and sugar, embodying purity and taste. The twist cap design itself is a game-changer, eliminating the need for a bottle opener and offering a hassle-free drinking experience. With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle is distinctly marked with a "Twist to Open" instruction, ensuring simplicity with style. This small yet impactful change promises to redefine convenience for beer drinkers across India. With a special emphasis on security and to prevent counterfeiting  a customised neck profile  has been designed  which can’t be reused.  Woodpecker's use of direct print on bottle technology, (eliminating traditional paper labels), reinforces its commitment to sustainability while maintaining its sleek and modern aesthetic.

Raise a glass to celebrations and bonds with Power Cool Beer, renowned for its distinctively satisfying taste. This exceptional beer is crafted with the finest German hops, premium Indian malt, and a delightful blend of grainy and fruity flavors, finishing with a subtle bitter note.

Power Cool's packaging is designed for versatility and a strong brand presence. Available in 650 ml bottles, 500 ml cans, 330 ml bottles, and 330 ml cans, each option is clearly labeled to emphasize the beer's strength and quality ingredients, ensuring a seamless choice for consumers. Celebrated for its affordability, Power Cool is the second most popular and best-selling beer brand in Karnataka making it the perfect choice to toast with your loved ones. Cheers to great beer!