Three Brothers Distillery Expands Its Portfolio with the Introduction of Northern Pride Premium Blended Whisky

November, Delhi, India: Three Brothers Distillery has unveiled Northern Pride Premium Blended Whisky, a whisky that reflects the strength and cultural depth of the northern region. The introduction follows the steady success of 55°North across Delhi and Uttarakhand, extending the company’s growing footprint in the premium segment.

Crafted from fine Indian grain spirit and complemented with three distinct Scotch malts, Northern Pride offers smooth texture, delicate sweetness, and a rounded finish. It has been developed for people who appreciate authenticity and prefer a drink that speaks with character rather than embellishment.

The creation embodies the distillery’s clear approach: honest production, controlled expansion, and respect for taste. Every stage, from selection of ingredients to packaging, carries the same precision. The bottle’s clean design and refined form communicate assurance without noise.

Varun Gupta, Founder of Three Brothers Distillery, said, “Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency, and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities and building a stronger reputation for Indian whisky that stands on merit.”

Production for Northern Pride Premium Blended Whisky follows a small-batch method. Distribution has already begun in leading urban centres, supported by selective partnerships with established outlets and premium bars. Broader availability across new territories is planned for early 2026. 

Three Brothers Distillery continues to evolve from a single-label initiative into a trusted name among modern producers. Its growing portfolio represents commitment, accuracy, and relevance. Northern Pride carries that thought forward, symbolising what people celebrate in what they drink and the pride they hold in where they belong.

About Three Brothers Distillery-

Founded on a legacy of passion, precision, and innovation, Three Brothers Distillery is a family-run venture led by Varun Gupta. The distillery is committed to crafting high-quality spirits that combine traditional techniques with modern sensibilities. With the launch of 55°NORTH Whisky, the brand marked its bold entry into the premium IMFL segment, showcasing a blend of heritage, craftsmanship, and adventurous spirit. The brand has now launched Northern Pride Premium Blended Whisky, an addition to its portfolio in the IMFL segment. Three Brothers Distillery continues to evolve from a single-label initiative into a trusted name among modern producers. Its growing portfolio represents commitment, accuracy, and relevance. Driven by a vision to redefine the Indian whisky landscape, Three Brothers Distillery continues to push boundaries one bottle at a time.