Yuvraj Singh’s FINO Tequila Makes a Powerful India Entry, Setting New Standards of Luxury

• The brand marks its India debut with a commitment to reshape the country’s premium spirits landscape through quality, storytelling and elevated experiences.

New Delhi, December 5, 2025: FINO Tequila, the ultra-premium artisanal award-winning tequila co-founded by cricket legend Yuvraj Singh and a collective of Indian American entrepreneurs, made its grand India debut at an intimate evening celebration at Koca, Gurugram. The evening brought together India's cricketing elite, business luminaries and connoisseurs of fine spirits, including Suresh Raina, Yuzvendra Chahal and Mohammad Kaif to witness the arrival of a tequila that is set to redefine luxury drinking in the country.

This isn't just another tequila launch. It's a cultural moment. FINO's entry into India represents the first time a globally crafted, ultra-premium tequila brand with deep Indian entrepreneurial roots has set its sights on transforming how the country experiences and celebrates fine spirits. FINO Tequila uniquely bridges two rich heritages: the authentic Mexican craftsmanship of Jalisco's highlands and the entrepreneurial spirit of its founders. This fusion creates a brand that honours tequila's traditional Mexican roots while bringing an Indian perspective to luxury spirits. Alongside the India-first vision, FINO is also shaped by its Indian American co-founders, Vikram Kumar, Paroon Chadha, Sonali Patel, Jana Iyer and Nick Patel, who bring a global lens, world-class expertise and a shared commitment to elevating tequila culture on the international stage. Leading the brand's India operations is Ayaesha Gooptu, Country Head of FINO Tequila, who brings strategic vision to establish FINO as a frontrunner in the country's premium spirits landscape.

What sets FINO apart in India's rapidly evolving spirits market is its uncompromising commitment to craft and authenticity. Every bottle is a testament to time-honoured Mexican craftsmanship meeting modern excellence – 100% blue Weber agave, hand-selected, estate-grown, and transformed through methods perfected over generations. The FINO portfolio represents a complete spectrum of tequila artistry with four distinct expressions: the Blanco offers a crisp, pure experience; the innovative Rosado features a unique blush-pink hue; the Reposado delivers smooth, aromatic complexity, while the Añejo stands as the most luxurious expression with the smoothest finish. Each variant is crafted for discerning palates seeking exceptional quality and memorable experiences. Currently available at premium retail outlets across Haryana, Delhi and Maharashtra, as well as duty-free stores in Delhi, Ahmedabad and Mumbai, FINO will expand into new markets in the coming years.

Reflecting on the launch, YuvrajSingh, Chief Shot Caller at FINO, shared, "Launching FINO in India is deeply personal to me. The brand represents everything I stand for, resilience, reinvention and rising above challenges. This launch isn't just about introducing a premium tequila; it's about bringing a global lifestyle and mindset to Indian audiences, one that celebrates grit, craft and greatness."

The timing couldn't be more perfect. India's spirits landscape is evolving rapidly, with consumers increasingly seeking authentic, craft experiences. FINO founders emphasized this opportunity: "We looked at Indiaand saw a market ready for disruption, ready for elevation, ready for FINO. The Indian consumer today is sophisticated, well-travelled, uncompromising in their pursuit of quality. They've embraced premium whisky, rare wines, craft spirits, and now they're ready for the world's finest tequila. FINO is entering India with the confidence ofa brand that knows it's offering something genuinely transformative. We believe this is the beginning ofIndia's tequila renaissance and FINO is ready to lead the charge."

FINO isn’t merely a product – it is a philosophy. Rooted in the ethos of ‘Failure Is Not an Option,’ it mirrors Yuvraj Singh’s evolution from cricket icon to entrepreneur, creating a personal and aspirational connection with consumers. FINO’s vision for India includes an entire ecosystem of elevated experiences designed to reshape how luxury spirits are celebrated. As India’s premium landscape evolves, FINO enters not to follow, but to lead, proving that for those who refuse to compromise, failure truly is not an option.

About FINO Tequila

FINO Tequila is an ultra-premium artisanal spirits brand founded in the highlands of Jalisco, Mexico, by a collective of entrepreneurs, prominently featuring Yuvraj Singh. The brand represents a lifestyle of resilience, achievement, and uncompromising quality, crafted to inspire individuals to transcend their limits. Produced from 100% blue Weber agave, FINO embodies excellence in tequila production, combining traditional craftsmanship with a modern, aspirational approach that extends beyond drinking to a statement of personal ambition and refined taste.

FINO different variants

• Blanco: Crisp and herbaceous, with delicate notes of vanilla, refreshing mint, and invigorating cinnamon. This variant offers a clean sip with no burn, perfect for those who appreciate a pure and unadulterated tequila experience. Available for INR 13,889
• Rosado: A unique rosé-inspired tequila with a blush-pink hue, infused with red berry notes and soft floral undertones, symbolizing grace and boldness. This variant is ideal for those who appreciate innovative spirits with contemporary flair. Available for INR 34,038
• Añejo: Complex and luxurious, with flavours of pure melon and luscious vanilla, culminating in the sweetest, smoothest finish with subtle hints of tobacco. This variant is crafted for those who seek a sophisticated tequila experience. Available for INR 30,478
• Reposado: Smooth and aromatic, featuring sensual mint, velvety vanilla, and a touch of Indian spices. This variant is ideal for those who enjoy a rich and layered flavour profile. Available for INR 19,175