Akshay Kumar Greets India’s Health First in Fortune Refined Soybean Oil’s Heartwarming New Campaign

~Campaign highlights how health is at the heart of every Indian conversation, positioning Fortune as the trusted partner in everyday well-being~

TVC-

National, 21^st November 2025: Fortune Refined Soybean Oil, India’s No. 1 refined soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a heartwarming new video campaign featuring Bollywood superstar Akshay Kumar, celebrating a quintessential Indian tradition asking about someone’s health before anything else. In every courtyard conversation, neighbourhood meet-up, or unexpected visit, “Kaise ho? Sab theek?” is more than just courtesy it is a gesture of care.

The video captures Akshay Kumar in a friendly exchange, greeting acquaintances with genuine concern for their well-being. Through this relatable narrative, Fortune underscores a simple insight: in India, health is not just a personal asset it is a community value.

“In India, asking about someone’s health is not a formality, it’s a language of love. With this film, and with Akshay Kumar bringing this sentiment to life, we wanted to recognise that gesture and position Fortune Refined Soybean Oil as more than just an ingredient it is a silent caretaker in every home. When families choose Fortune, they choose care, trust, and health for their loved ones.”

Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd,

The conversation gently introduces Fortune Refined Soybean Oil as the everyday choice that safeguards this well-being. Without sounding preachy, the film reinforces the belief that “Jab Sehat Badhiya, Toh Sab Badhiya”. Whether it is energy for daily routines, joy in togetherness, or peace of mind everything begins with good health, and health begins in the kitchen.

“With this film, we wanted to reflect a truth every Indian instinctively knows: that checking in on someone’s health is how we greet each other, and it remains one of the purest forms of care. We aimed to shape a narrative that feels real and personal, inspired by the everyday greeting rituals across states that define our culture”

Puneet Kapoor, Chief Creative Officer - Ogilvy South

Fortune Refined Soybean Oil is enriched with Nutri 5 that has five essential health benefits which support everyday well-being. Nutri 5 helps improve eyesight, boosts bone health, maintains healthy blood cholesterol levels, provides natural antioxidants, and enhances immune function. With this powerful combination, Fortune Refined Soybean Oil goes beyond taste to deliver holistic nutrition, making every meal a step toward a healthier lifestyle for Indian families.

With its clean, light, and nutritious formulation, Fortune Refined Soybean Oil has been a household favourite across the country, helping millions make healthier cooking choices every day. The new campaign strengthens its position as the brand that does not just cater to taste it nurtures well-being.