Baskin Robbins’ Iconic “31% Off on the 31st” Returns This July — A Global Legacy of Flavour and Loyalty

Mumbai, July 30, 2025: Baskin Robbins, the iconic American ice cream and dessert brand and the largest QSR ice cream chain in India, is bringing back a treat that dessert lovers across the country look forward to: 31% off on the 31st. Available across parlours nationwide, this much-loved offer is not just a promotion—it’s a celebration of one of the most enduring and flavourful legacies in the world of ice cream.

Born from the brand’s legendary promise of “31 flavours” — one for every day of the month, the 31% Off offer has its roots in Baskin Robbins’ global heritage. First introduced internationally as a nod to its flavour-forward identity, to celebrate the brand’s 70th birthday, the campaign was designed to invite consumers to explore the variety the brand is known for. Over time, it evolved into one of the most recognised monthly traditions for ice cream lovers—eventually making its way to India, where it has become a fan-favourite.

Now with over 1,000 parlours across India, Baskin Robbins has seamlessly woven this global tradition into the fabric of Indian dessert culture. Whether it’s a scoop of Mississippi Mud, a swirl of Cotton Candy, or a new limited-edition surprise, the brand’s 31% Off offer has become a delicious ritual that consumers eagerly anticipate on every 31st.

“The 31% Off on 31st isn’t just an offer—it’s a brand ritual rooted in joy, nostalgia and the simple magic of flavours,” said Aleesha Desai, General Manager – Marketing, Baskin Robbins India. “It’s one of the longest-running promotions for the brand, globally and in India, and reflects how a simple idea, when done consistently, can become a symbol of loyalty and love. Through this, we stay true to our heritage while continuing to delight a new generation of dessert explorers.”

From indulgent sundaes and signature milkshakes to fan-favourite scoops, the offer spans Baskin Robbins’ wide range of offerings. It’s a moment to share with friends, indulge with family, or just treat yourself.

This July 31st, head to your nearest Baskin Robbins parlour and be part of a flavour-packed celebration that spans decades and continents. Because at Baskin Robbins, every scoop tells a story—and some offers are legendary.

About Baskin Robbins India

Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune. Offering delicious and gratifying treats in over 290 cities with over 1000 parlours, Baskin Robbins is today one of the largest QSR chains in India and the largest in the Ice Cream industry by far. In addition to parlours, you can find Baskin Robbins at over 5000 leading retail (Modern trade, Hypermarkets and General Trade) touch points as well as top notch hospitality, multiplex and airline companies in India. Baskin Robbins also has a leading presence on multiple food aggregator and e- commerce platforms. In addition to India, Graviss also exports Baskin Robbins products to other countries in the SAARC region including Nepal, Srilanka, Maldives etc.

The group is also one of the few manufacturers authorized to manufacture the brand Baskin Robbins for India and other countries around it. For more details please visit www.baskinrobbinsindia.com | Baskin Robbins Instagram, Facebook, Twitter