Country Delight Launches Oats Beverage – A Wholesome, Affordable Plant-Based Alternative

Expanding its portfolio with a nutritious and delicious option for health-conscious consumers

New Delhi, [24thJune,2025] – Country Delight, India’s trusted kitchen essentials brand, today announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, Country Delight’s Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for.

Shift in Consumer Preference: Oat and Plant-Based Drink Gain Momentum

India's widespread lactose intolerance affecting a vast number of the population meets its match in the affordable oats beverage - a smooth, Lactose-free alternative that doesn't compromise on taste. With increasing consumer demand for plant-based alternatives, Country Delight’s Oats Beverage is set to redefine the segment with its rich taste, premium ingredients, and unmatched nutritional benefits. Made from high-quality Australian oats and free from chemical additives, preservatives, and added sugars, this product naturally contains fiber, vitamins, and minerals, making it an ideal choice for lactose-intolerant individuals, fitness enthusiasts, and health-conscious consumers.

Key Features of Country Delight Oats Beverage:

1. A Better Choice for Lactose-Intolerant People

Oat Beverage is naturally lactose-free, making it an ideal choice for individuals with lactose intolerance. Oat Beverage provides a gentler digestive experience without triggering lactose-related sensitivity.

2. No Soy, No Nuts – A Safe Alternative for Allergies

Many plant-based drinks rely on soy or nuts (almond, cashew), which are common allergens. Country Delight’s oat beverage is: Nut-free Soy-free, produced in a strict allergen-controlled facility with segregation protocols to prevent cross-contamination.

3. Better Digestion: Easier on the Stomach

Oat beverage is gentler on digestion due to: Soluble fiber Beta- glucan, which aids gut health and promotes smoother digestion. No lactose or casein, which can cause inflammation and digestive discomfort in sensitive individuals.

4. No Added Sugar, No Preservatives – Pure & Premium

Country Delight’s oat beverage is: Unsweetened, with no artificial sweeteners. Free from added preservatives, ensuring it is natural and premium. Made with plant-based ingredients i.e Oats, chia etc., providing a wholesome, minimally processed beverage.

Commitment to Quality & Trust

“At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices”.

Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight

Since its inception in 2013, Country Delight has been synonymous with purity, transparency, and quality. The brand’s Milk products undergo **140+ rigorous quality checks daily**, ensuring the highest safety and hygiene standards. With certifications from **ISO, USFDA (FSVP-FSMA), FSSC, and Organic**,Country Delight’s Oats Beverage upholds the same legacy of trust and excellence.

Country Delight has grown from a dairy brand to a complete kitchen essentials provider, offering fresh fruits, vegetables, daily groceries, and now, plant-based beverages. The introduction of Oats beverage strengthens its position in the health and wellness segment, catering to modern consumers who prioritize nutrient-dense foods.

Availability

Country Delight's Oats Beverage is priced at ₹40 for a 400ml pack and will be available for order through the Country Delight app.

About Country Delight: Making India Live Better

Founded in 2013, Country Delight is a leading kitchen essentials brand built on the core values of customer-first thinking, tech-driven problem-solving, and ownership-driven team building. Today, with over 2,500 employees and a robust distribution network of 10,000+ partners, Country Delight has grown to become a household name across the country. Country Delight’s milk and dairy products are synonymous with quality, undergoing over 140 rigorous quality checks to ensure they meet the highest

standards. The brand is certified by ISO, USFDA (FSVP- FSMA), FSSC, and Organic, reflecting its commitment to product quality, safety, and excellence. In addition to dairy, Country Delight offers a wide range of food products including fruits, vegetables, daily essentials, groceries, and now Oat beverage and continues to expand its footprint across India. For more information, visit: www.countrydelight.in

*Consult your physician before consumption to rule out potential allergens, This is not intended to treat, cure, or prevent any disease. Claims are based on available scientific literature and aligned with FSSAI guidelines. Individual results may vary.*