Fortune Plus Soyabean Oil Keeps Food Fresh, Just Like Your Mom Would

~ New ad highlights how the right cooking oil helps families enjoy meals that stay fresh all day ~

TVC Link:

National, xx October 2025: Fortune Plus Soyabean Oil, known for its commitment to quality and healthy cooking, has unveiled a heartwarming new TV commercial (TVC) that lays emphasis on the timeless wisdom of mothers ‒ ‘Always eat fresh food’. The ad humorously conveys that while a mother’s advice is invaluable, it’s the right cooking oil that helps keep food fresh and nutritious throughout the day.

The campaign is built on a simple yet powerful insight — meals often end up less appetizing and nutritious because ordinary cooking oils fail to retain their freshness for long. Fortune Plus Soyabean Oil addresses this concern with tokko-ferol, a natural antioxidant that helps preserve the freshness of cooked food, aroma, and nutritional value of cooked for hours. With this added benefit, Fortune Plus Soyabean Oil ensures that every meal remains delicious and wholesome, just as it was when it was cooked.

“Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”

Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd.,

The new advertisement reinforces Fortune Plus Soyabean Oil’s core promise to provide a blend of taste, health and convenience. It encourages households to switch from ordinary oils to Fortune Plus Soyabean Oil, ensuring that every meal, whether packed for lunch or served at dinner, retains its quality and freshness. By turning an everyday concern into an easy, actionable solution, the campaign resonates with deeply with consumers who seek both health and convenience for their well-being.