Scandalous Foods Enters the Fusion Dessert Segment with New SKUs, Targeting India’s Next-Gen Indulgence Market

• Scandalous Foods has created three new single-serve formats: Jamun Jubilee, Baked Rasgulla, and Strawberry Mousse.

• The launch aligns with the visual-first consumption patterns while keeping Indian flavours intact.

Scandalous Foods, the country’s fast-growing B2B innovator in Indian sweets, has announced the launch of Mithai Sundaes, an Indianised fusion dessert format to be distributed through their partners in the Hotels, Restaurants, and Catering (HoReCa) segment. The brand marks an entry into the fusion dessert segment with three single-serve SKUs, expanding its offerings beyond traditional Indian mithai offerings like moong dal halwa, rasgulla, and rasmalai. This strategic move targets unplanned, post-meal dessert indulgence for India’s younger, visually driven consumers.

Indian mithai remains widely consumed but is less visible on visual-first platforms like Instagram, influencing Gen Z preferences. Fusion desserts, however, benefit from a stronger digital appeal. The new launches seek to bridge this gap by retaining traditional flavours while modernising presentation and format. The new range includes:

• Jamun Jubilee: A layered dessert combining angoori rasgulla, fragrant rose syrup, slow-cooked rabdi, and soft gulab jamun in a compact, indulgent format.

• Baked Rasgulla: A modern reinterpretation where rasgulla is baked with rich rabdi, offering a warm, caramelised finish.

• Strawberry Mousse: A light and refreshing mousse made with fresh strawberries, strawberry syrup, and smooth cream cheese.

Industry observations and evolving consumer behaviour played a key role in shaping this direction. While classics such as gajar halwa, gulab jamun, and rabri have long competed with everyday options like ice creams and brownies, restaurants have had limited Indian dessert formats that can compete with indulgent Western fusion desserts. Products like choco lava cake and brownies illustrate the strong demand for single-serve indulgence on Quick Service Restaurant (QSR) menus, highlighting a clear gap for Indian alternatives. At the same time, Gen Z and young millennials dining out are open to trying new dessert formats when built around familiar flavours. Mithai Sundaes are designed to address this gap by offering Indianised fusion desserts suited for unplanned, post-meal consumption in the restaurant industry.

“Innovation remains central to Scandalous Foods’ roadmap. The company’s marketing, sales, and New Product Development (NPD) teams work closely to track emerging trends and evolving preferences, ensuring faster experimentation and market relevance. The launch is shaped by a clear consumer preference for “Indian in Indianised fusion desserts”, modern interpretations that preserve the authentic taste and comfort of traditional sweets. Looking ahead, the brand plans to extend the Mithai Sundae approach to South Indian desserts as well. With its entry into fusion desserts, Scandalous Foods is positioning itself at the intersection of tradition, innovation, and next-generation consumption, reimagining how Indian desserts are discovered, consumed, and shared.”

Sanket S, Scandalous Foods.

The brand has set an ambitious goal of scaling ‘Mithai Sundaes’ to 9 lakh cups per month by 2027. Made available exclusively through catering and B2B partnerships, the new SKUs are being rolled out pan-India, with a strong focus on Bangalore and Mumbai. As part of its next growth phase, Scandalous Foods plans to deepen its presence across catering networks and expand into QSR and casual dining formats.