Kenya Tourism Board Launches Dedicated India-Focused Social Media Pages to Strengthen Market Engagement

Mumbai / Nairobi, January 2026: The Kenya Tourism Board (KTB) has announced the launch of its dedicated India-focused social media pages, primarily on Instagram and Facebook, marking a strategic commitment to deeper engagement with the Indian market.

The India pages will serve as a go-to for market-relevant updates, destination education, curated itineraries, and product-led storytelling tailored to the needs of Indian tour operators, travel agents, MICE planners, and industry stakeholders.

India continues to be a high-potential, long-term growth market for Kenya. In 2025, travel from India demonstrated stable performance with higher-quality conversions, reflecting a shift towards longer stays, private safaris, customised journeys, and multi-experience itineraries. This evolution from volume-led travel to value-driven demand has underscored the importance of closer market engagement.

The newly launched India pages will support this approach by offering easy access to destination updates, Signature Experiences, seasonal highlights, and market-specific content that travellers and trade partners can directly use to plan itineraries. The platform will also be used to communicate training opportunities, webinars, and trade initiatives, ensuring partners remain aligned with Kenya’s evolving tourism offering.

While Kenya is globally recognised for its iconic wildlife safaris, the destination is increasingly being positioned in India as a multi-experiential holiday choice, spanning culture and heritage, coastal and island escapes, wellness in nature, soft adventure, golf, celebrations, and bespoke luxury travel. This broader narrative reflects changing Indian traveller preferences for flexibility, depth, and personalised experiences within a single journey.

Digital platforms play a supporting role in this strategy by keeping the destination visible throughout the decision-making journey from inspiration to planning. The India-focused social media pages are intended to complement on-ground B2B engagement, not replace it, ensuring that digital inspiration is backed by informed selling.

Kenya Tourism Board invites travel trade professionals, media and industry partners in India to follow the new India pages for destination updates, product insights and curated content aligned with the Indian market.

Follow the Page Here - https://www.instagram.com/magicalkenya_in/