Making every trip a Connected Trip: a seamless travel experience by Booking.com

Experience driven travel motivators: Experiences are an important part of a trip with almost half of Indian travellers (48%) wanting to experience a new or different lifestyle and culture. 43% want to find thrills and adventures during their travels and trying new food is one of the top five motivators for Indians to travel. Booking.com offers a range of attractions and great things to do for customers across 2,300 cities across 125 countries, enabling travellers to fully appreciate and explore the very best a destination has to offer. From guided heritage walks to street food walks, Booking.com offers over 7,300 attractions 'must do' attractions alongside the more niche and unknown in India.

Effortless travel: Transport is a key part of the trip planning process and one in which multiple points of friction still exist today. Booking.com offers multiple onground options – car rentals, pre-booked taxis and ride-hailing at the click of a button. Car rentals are currently available at over 50,000 locations worldwide across 156 countries and pre-booked taxis are available in 600+ cities across 130+ countries.

Explore the world: Beyond accommodation, Booking.com offers an end-to-end branded flight product to customers in 55 markets globally, including India. Travellers can book flights to over 4,500 destinations worldwide for over 500 airlines. For Indian travellers travelling domestically, the top 5 most searched destinations for flights include Delhi, Mumbai, Bengaluru, Goa and Hyderabad. Similarly when it comes to international travel, Dubai, London, Bangkok, Toronto and Bali are among the top searched international destinations for flights by Indians from January 2024 till date. 

Travel trends 2024: Research was commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2024, and are involved in trip planning. The sample comprises 32,300 respondents across 32 markets surveyed in January or February 2024. (2,000 from USA, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE).

Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.

APAC Travel Confidence Index 2023: Research commissioned by Booking.com and independently conducted by Milieu Insight among a sample of 8,800 respondents across 11 countries and territories across APAC (800 each from Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, South Korea, Taiwan, Thailand, Vietnam).  In order to participate in this survey, respondents had to be 18 years of age or older.  The study computed for a Index which was based on specific metrics such as willingness to travel, potential travel spend, duration, number of intended trips, and notably, travel propensity given the current macroeconomic state. Other areas that the study explored are travel and booking considerations, views on sustainability, and other market-specific questions. Rankings were determined using a two-axis framework, which evaluated travel confidence and sustainability interest across APAC, based on the positions of countries above or below the zero point on each axis. Placement on the axes reflect scores that are relative to other markets and are not normative - this means that there is no standard cut off for scores to be considered as ‘high’ or ‘low’. Instead, these rankings provide comparative insights into the varying levels of sustainability interest and travel confidence across the included markets. The survey was taken online and took place between March 29 and April 7, 2023.