Pahang – The Heart of Malaysia Strengthens Tourism Ties with India Through Exclusive 2025 Roadshow

New Delhi, India, 24^th September – Tourism Pahang is set to deepen its engagement with the Indian travel industry through the highly anticipated Pahang Roadshow to India 2025, taking place on 24 September in New Delhi and 26 September in Chennai. This exclusive B2B initiative aims to foster stronger travel and trade partnerships between Pahang, Malaysia’s largest and most diverse state in Peninsular Malaysia, and India, one of Malaysia’s fastest-growing and most valued tourism source markets.

Organised by Tourism Pahang, the roadshow will feature business networking sessions, destination presentations, and product showcases that connect Pahang’s tourism players with India’s leading travel agents, tour operators, airlines, media representatives, and tourism associations.

India: A Key Growth Market for Pahang Tourism

With more than one million Indian tourist arrivals annually, India remains one of Malaysia’s top inbound markets. Thanks to visa-free travel, excellent air connectivity, and a shared appreciation for culture and hospitality, Indian travellers are increasingly exploring new destinations across Malaysia — and Pahang is ready to welcome them.

From the cool highlands of Genting and Cameron, to the crystal-clear waters of Tioman and Cherating, and the ancient rainforests of Taman Negara, Pahang offers a spectrum of experiences for Indian leisure travellers, families, honeymooners, MICE groups, and more.

“This roadshow is more than a promotional exercise – it is a platform to build lasting partnerships with India’s vibrant travel community,” said YB Puan Leong Yu Man, Chairman of the Pahang State Committee on Unity, Tourism and Culture.

“We are excited to introduce Pahang’s hidden treasures and iconic destinations to Indian travellers and tourism stakeholders.”

High-Level Delegation Leading the Initiative

The Pahang delegation will be led by:

• YB Puan Leong Yu Man, Chairman, Pahang State Committee on Unity, Tourism and Culture
• YB Arumugam A. Veerappa Pillai, Member of the Pahang State Legislative Assembly
• Mr Kamaruddin bin Ibrahim, General Manager, Tourism Pahang
• Ms Nalini Letchumanon, Senior Manager, Promotion & Event Management, Tourism Pahang

They will be joined by a diverse group of tourism industry players, including hoteliers, resort operators, DMCs, and tourism product owners from across the state. Each city’s programme will also include a press conference and networking luncheon, offering Indian media and travel associations a chance to engage directly with the delegation.

Expanding Opportunities for Collaboration

The Pahang Roadshow 2025 will promote a wide range of tourism segments for Indian partners, including:

• MICE (Meetings, Incentives, Conferences & Exhibitions)
• Luxury and destination weddings
• Eco-tourism and nature retreats
• Rail tourism, heritage experiences, and slow travel

Tailored tour packages, co-marketing opportunities, and exclusive B2B partnerships will be presented to support Indian outbound travel businesses in expanding their Malaysia offerings.

Event Schedule

New Delhi

Date: Wednesday, 24 September 2025

Venue: Hotel The Royal Plaza

Time: 4:00 PM onwards (IST)

Chennai

Date: Friday, 26 September 2025

Venue: The Park Chennai

Time: 4:00 PM onwards (IST)

Indian travel professionals and media attending the roadshow will gain early access to customised itineraries, promotional collaborations, and new experiences designed specifically for the Indian market.

Discover Pahang – The Heart of Malaysia

Located in the heart of Peninsular Malaysia, Pahang is a destination where nature, culture, and adventure come together. From majestic mountains to tranquil islands, from vibrant indigenous cultures to lush rainforests, Pahang invites travellers to explore the very best of Malaysia in one state.

It is home to iconic attractions such as Genting Highlands, Tioman Island, Cameron Highlands, Fraser’s Hill, and Taman Negara — and is conveniently located less than an hour’s drive from Kuala Lumpur International Airport (KLIA), making it easy for travellers to enter this magical state and begin their Malaysian journey.

For More Information

Roadshow info: www.pahangroadshow.com ; More: www.pahangtourism.org.my