Thomas Cook India and SOTC Travel Tap into Rising Demand for Monsoon Holidays

Launch Monsoon Special holidays with attractive BOGO offers and special deals

 Mumbai, June 27, 2025: Indian travellers continue to showcase a strong appetite for holidays, post the peak summer rush —fuelled by cooler weather, vibrant landscapes and significant value. Capitalising on this opportunity, Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, have launched their portfolio of Monsoon Holidays 2025 across India and the sub-continent.

Monsoon, traditionally considered a low travel season, is gaining momentum due to its compelling value proposition. Travellers are leveraging off-season pricing, together with special deals/discounts from airlines and hotels and fewer crowds to explore India’s scenic beauty.

This is reiterated by Thomas Cook India and SOTC’s India Holiday Report which reveals an uptick in travel sentiment: 85% of respondents plan to double/triple their holidays, from 2 trips a year to 4-6 holidays annually. The report also highlights the growing trend of smart holiday planning, with 47% of respondents plan to optimise long/extended weekends and public holidays for short breaks and multiple mini-cations, making monsoon the ideal season to travel.

 In addition, Thomas Cook India and SOTC have announced attractive Monsoon holiday offers, including discounted deals and special ‘Buy One Get One Free’ (BOGO) offers on select packages*, making Monsoon travel an attractive opportunity for Indian travellers.

 Key highlights for Monsoon Holidays:

·        Diverse traveller segments: Monsoon holidays gaining strong interest from Young India’s Gen Z & millennials, working professionals, couples, multigenerational families, a rising segment—‘frolleagues’ (colleagues who double as friends)

·        Adventure and outdoor travel: continues to drive demand especially among young travellers, with experiences such as hiking in Tawang, biking in Rishikesh, waterfall trekking, rafting, and zip lining in Dawki

·        Nature-Based Stays & Experiences: travellers are increasingly choosing unique stays and immersive nature escapes like guided treks to Valley of Flowers in Uttarakhand, Kas Pathar in Maharashtra, River kayaking and mangrove explorations in Sundarbans and Goa’s Chorao Island; stays in floating cottages and houseboats, eco-resorts with tree-top cabins and tree houses

·        Regional and cultural festivals drawing interest: Snake Boat Races in Alleppey, Puri Rath Yatra in Odisha, Kandy Perahera festival in Sri Lanka, local festivals in Ladakh

·        Wellness tourism is on the rise: travellers opting for traditional Ayurveda treatments and retreats in Kerala, along with yoga and wellness getaways in Rishikesh and Gokarna

·        Spiritual and pilgrimage tourism: continued demand to key circuits like the 12 Jyotirlingas, Char dham, Rameswaram, Dwarka, Omkareshwar and Varanasi

·        Romantic holidays during the monsoon are a growing trend among couples, especially to serene hill stations, beaches, and backwater retreats

·        Mini-cations/Drive-cations and weekend getaways remain top picks for short escapes:

o   From Mumbai/Pune: Lonavala, Mahabaleshwar, Nashik

o   From Delhi NCR: Mussoorie, Rishikesh, Jaipur

o   From Bangalore/Hyderabad: Coorg, Wayanad, Ooty

·        Top destinations:

o   Domestic: Ladakh, Kashmir, Spiti Valley, Goa, Kerala, Andamans, Coorg, Ooty, Mysore, Nilgiris, Cherrapunji, Mawsynram, Shillong, Rajasthan (Udaipur, Jaisalmer)

o   Indian Sub-continent: Nepal, Sri Lanka, Bhutan

·        Cruises are gaining popularity: as a hassle-free, all-inclusive monsoon option like Cordelia Cruises from Chennai to Singapore, Thailand and Malaysia

Additionally, short haul international destinations are witnessing demand during this season with increased interest for Indonesia, Thailand, Singapore, Malaysia, Dubai, Abu Dhabi and island destinations like Maldives and Mauritius.

"India’s monsoon is a magical season with lush, cooler climes and full of hidden gems. Being a traditionally low season for travel, Monsoon is the perfect time to embrace the great outdoors and experience travel at discounted rates with special offers. We have also launched ‘Buy One Get One Free’ (BOGO) offers on select packages to enhance value for our customers. From backwaters to wildlife safaris, biking trails, spiritual circuits to Ayurveda retreats, our Monsoon Holidays offer something for every traveller across segments of families, millennials, working professionals, group of friends, couples and frolleagues.”

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd.,

  “The monsoon season is opening up exciting opportunities for travellers to experience India at its lush and vibrant best. From mist-covered hills to rain-kissed forests, we’ve designed experiences that capture the untapped beauty of the season. We’re also seeing a shift beyond metros, with growing demand from Tier 2 and 3 cities. Micro-breaks, mini-cations and weekend getaways are becoming the new norm, as travellers seek shorter, more frequent holidays. Our monsoon portfolio is designed to cater to these evolving preferences with curated itineraries, flexible options and great value.”

S D Nandakumar, President & Country Head - Holidays & Corporate Tours - SOTC Travel,