Thomas Cook India launches innovative marketing campaign using TACY

• AI-generated digital avatar as brand ambassador and travel assistant
• TACY is the digital avatar of the gen-AI chatbot that assists customers with expert guidance and holiday planning on www.thomascook.in

 Mumbai, December 12, 2025: Thomas Cook (India) Limited, India’s leading omnichannel travel services company has announced the launch of TACY as its digital brand ambassador and its personified AI-powered holiday travel assistant, underscoring its commitment to pioneering innovation in the travel sector. This strategic introduction represents a significant advancement in customer engagement, offering immersive, conversational experiences that seamlessly integrate technology with travel.

Positioned as the digital face of Thomas Cook India’s product portfolio, TACY makes her debut with the early launch of the company’s flagship Europe Summer 2026 offering, heralding a new era of AI-driven engagement that will progressively extend across other destinations. The portfolio features 1,000+ guaranteed departures, 15+ value-led holidays, and curated itineraries across Western Europe, Eastern Europe, the Mediterranean and Scandinavia, catering to diverse segments including families, couples, and groups.

As part of this rollout, Thomas Cook India has created a range of AI-generated videos covering Europe featuring TACY — designed to inspire travel, highlight brand and product USPs, and guide customers through the decision-making process. Beyond personifying the avatar and producing engaging video content, the Company is leveraging traditional media in innovative ways for a digital-first audience, including QR codes that seamlessly direct viewers to the website and videos. This initiative reinforces Thomas Cook India’s innovation-led approach to engagement, blending technology, storytelling and personalization to connect with travellers like never before.

“India is among the fastest growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. Our customers are digital-first, curious, and expect interactive engagement that goes beyond traditional marketing. With TACY, we are pioneering a new era of marketing innovation — creating immersive, conversational experiences that resonate with new-age travellers. This initiative is perfectly timed with the launch of our flagship Europe Summer 2026 portfolio and extending to other destinations, enabling us to connect with customers in a way that is intuitive, engaging and future-ready.”

Abraham Alapatt - President & Group Head - Marketing, Service Quality, Value Added Services & Innovation at Thomas Cook (India) Limited,

Watch on YouTube: Europe Extravaganza, Swiss-French Magic, Russia, Greece