Uttar Pradesh captivates global visitors at IFTM Top Resa 2025 with Perfume Tourism, Ecotourism and Taj Mahal

● Ancient bhapka perfume craft of Kannauj and vibrant cultural performances make UP a star attraction in Paris

● At IFTM Top Resa 2025, we showcased this splendour to deepen cultural bonds with Europe, says Jaiveer Singh

Lucknow/Paris, September 26, 2025:

Uttar Pradesh Tourism has successfully concluded its participation at IFTM Top Resa 2025, the International & French Travel Market, where the state’s stall emerged as one of the most vibrant and engaging attractions at the Paris Expo Porte de Versailles.

The Uttar Pradesh pavilion was formally inaugurated by Naveen Kumar, Counsellor (Economic & Commercial Wing) / Head of Chancery at the Embassy of India in Paris. The stall welcomed several international dignitaries, travel trade leaders and tourism professionals, who expressed keen interest in exploring partnerships with Uttar Pradesh.

The centrepiece of the pavilion was Perfume Tourism from Kannauj, widely admired by international visitors. Live demonstrations of the centuries-old ‘deg-bhapka’ technique of natural fragrance-making fascinated audiences, positioning Kannauj as India’s perfume capital and a unique experiential offering for global travellers.

Ecotourism, Taj Mahal and Spiritual Circuits

Equally captivating was the focus on Ecotourism and heritage, with the Taj Mahal, Lucknow’s Nawabi legacy and Bundelkhand forts presented as enduring symbols of India’s grandeur. Spiritual circuits — Ayodhya, Mathura-Vrindavan, Prayagraj, Varanasi and the Buddhist Circuit — showcased Uttar Pradesh’s unmatched depth in sacred journeys, reinforcing the state’s image as the heart of India’s spiritual tourism.

 The pavilion came alive with cultural dance performances including Kathak, Kajri and Dedhiya, which drew enthusiastic crowds and created memorable moments. In parallel, the stall hosted B2B meetings with leading global travel operators and hoteliers, opening avenues for future collaborations and business opportunities in heritage, pilgrimage, ecotourism and luxury travel segments.

Key Takeaways

The state’s participation at IFTM Top Resa 2025 strengthened its visibility on the global stage and reaffirmed Uttar Pradesh as a pioneering destination for cultural and experiential tourism. Perfume Tourism emerged as the showstopper, while heritage icons like the Taj Mahal and the Buddhist Circuit gained fresh international attention. The B2B engagements laid the groundwork for long-term collaborations, ensuring that the splendour showcased in Paris translates into tangible growth for Uttar Pradesh’s tourism sector.

By highlighting its living traditions, year-round festivals such as Dev Deepawali, Taj Mahotsav and the upcoming Ayodhya Deepotsav, and seamless international connectivity through Delhi, Lucknow, Varanasi and Kushinagar airports, Uttar Pradesh projected itself as an unmissable stop for global travellers seeking authentic Indian experiences.