World Tourism Day: Justdial Data Shows 47% Rise in Domestic Travel; International Travel Spikes 44%

• Domestic travel grew 47% Pan-India (Jan–Aug’25 vs Jan–Aug’24)
• Spiritual tourism continues its momentum: Chardham packages rose 73%, Kedarnath 39%, and Ayodhya 40%
• Hill destinations dominate leisure: Kashmir packages surged 78%, Kerala 82%, Munnar 80%, Shimla 57%, Darjeeling 60%, and Ooty 51%
• Popular getaways saw steady spikes: Manali 53%, Goa 27%, Mahabaleshwar 21%, and Shirdi 10%
• International travel searches grew 44% Pan-India (Jan–Aug’25 vs Jan–Aug’24)
• Short-haul destinations saw high demand: Nepal up 78%, Thailand 70%, Dubai 41%
• Religious and cultural tourism, such as Umrah packages, grew 7%.

As India gears up to celebrate World Tourism Day 2025, insights from Justdial, India’s no.1 local search engine, highlight a sharp revival in both domestic and international travel preferences between Jan–Aug’25 vs Jan–Aug’24.

Domestic tourism continues to be the cornerstone of India’s travel growth, recording a 47% rise in searches Pan-India. Witnessing a strong consumer interest in both spiritual tourism (Chardham +73%, Kedarnath +39%, Ayodhya +40%) and leisure escapes (Kashmir +78%, Kerala +82%, Munnar +80%). Goa, Manali, Shimla, Ooty, and Darjeeling also registered healthy double-digit growth, reflecting India’s preference for shorter, accessible getaways.

On the global front, international travel searches jumped 44% Pan-India. Short-haul favourites such as Nepal (+78%), Thailand (+70%), and Dubai (+41%) are driving the momentum. Religious and cultural travel also continues, with Umrah packages seeing 7% growth.

This surge in travel demand reflects India’s rising disposable incomes, a growing preference for domestic holidays due to curtailed overseas study migration, and increased enthusiasm for short-haul and spiritual journeys. With tourism poised to become a major economic driver, Justdial continues to empower travellers by connecting them with thousands of verified tour operators and curated packages across the country.

APPENDIX

Domestic Tour Packages Growth (Jan–Aug’25 vs Jan–Aug’24)

• Domestic Travel (Pan India): +47%
• Chardham +73%, Kedarnath +39%, Ayodhya +40%, Shirdi +10%
• Kashmir +78%, Kerala +82%, Munnar +80%, Ooty +51%, Shimla +57%, Darjeeling +60%, Manali +53%, Goa +27%, Mahabaleshwar +21%, Ashtavinayak +6%
• Hill Stations (generic searches): +26%

International Tour Packages Growth (Jan–Aug’25 vs Jan–Aug’24)

• International Travel (Pan India): +44%
• Nepal +78%, Thailand +70%, Dubai +41%, Umrah +7%

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.