Looking at the skilled bartender shortage, The Happy High launches the Bar-Back program

Mumbai, India: After successfully running the flagship “Bar Pro”, Mumbai’s most premium advanced bartending course which has seen 100% placements so far; with alumni in the best bars of India, The Happy High announces the Bar-Back program, now the least expensive course for aspiring bartenders in Mumbai.

The “Bar-Back” is a 2-week full-time program designed for 10^th pass, non-English speaking candidates with an aim to empower them with necessary skills to get started in a cocktail bar as a bar-back or a trainee bartender. The curriculum focuses on basics of beverages, cocktail making, basics of customer service and interpersonal skills. The course is priced at Rs 19999 and starts in January.

“Our Bar Pro has been running successfully for the last 3 years. 100% placements and our alumni credentials reinforce our belief in our quality of education. We however were not able to make it more inclusive from the ROI perspective for candidates with lesser qualifications or communication skills. The Bar-Back Program is a gap we are trying to fill in both from the candidate and the industry perspective where we see a supply deficit. In fact we are also recommending restaurants and bars to nominate their loyal  floor staff and upgrade them to the bar ”

Ajit Balgi, Founder, The Happy High

“We experimented with having students in the past with little grip on English, after a lot of push and effort from us and the candidates, they sailed through however when it came to top jobs communication in English remained the first entry barrier as bartending is also about story telling. The Bar-Back program allows the candidate to get started in the industry and come back to us to top-up and become a Bar Pro after some experience and improved communication. “

Siddhesh Bhosale, Chief Faculty, The Happy High Bartending Academy

About “The Happy High”

 The Happy High is a Mumbai based wine and spirit consultancy and education firm founded in 2014. It also runs a bartending and wine school and is now one of the leading education cos in India. It works with hotels, liquor cos and corporates on bar consultancy, skill development, beverage experiences and experiential marketing. 

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