Malaika Arora and Manish Malhotra turn alchemists with their Sixth Sense for Chivas 18 Alchemy

CHIVAS 18 ALCHEMY BRINGS AN EXTRASENSORIAL SPECTACLE BLENDED WITH THE SIXTH SENSE

New Delhi, India: Chivas, The World’s Best Blended Scotch Whisky’*, evoked the intuitive and intangible with ‘Chivas 18 Alchemy’. Joining hands with 5 illustrious virtuosos from the lifestyle space to play host to the city’s discerning elite, the exquisite experience at The Pavilion, DLF Emporio- India’s finest luxury retail destination, captivated everyone with its magnificence.

Laced with extravagance, the evening delved into the indefinable and intangible that is at the heart of the ‘Sixth Sense’, by five maestros –actor Malaika Arora, designer Manish Malhotra, designer Rahul Mishra, artist Sudarshan Shetty and jeweler Siddharth Kasliwal. Each of them curated an unparalleled amalgam of craftsmanship and elegance inspired by the award-winning blend of Chivas 18.

The sixth sense is transient and imperceptible. It is like a sleight of hand, something in the air, the eureka moment, inspiration out of the blue – extrasensory and intuitive. Amongst the many sixth senses that connect to Chivas 18 and lend themselves to equally unusual creative expressions that the evening explored, were Fantasy, Intuition, Love, Déjà vu and Memory.

FANTASY: WONDERLAND INSIDE A DROP

The conjurer of the fantasy, Malaika Arora, created a shifting, immersive, honeycombed kaleidoscopic world of the real and imagined, using the drop, full of 85 notes as the muse.

INTUITION: A PLAY OF PERCEPTIONS

Stimulating intuition, Manish Malhotra, dabbed into amber depths to paint a mirage of visions with mirrors and reflections. Fleeting, lasting, diffused, spontaneous yet startling in clarity, it was a mirage of mirrors.

LOVE: OF LOVE, LOSS and LONGING

Decoding the labour of love, Sudarshan Shetty, created a mosaic of love, loss, mortality and in­finity using voices, ragas, video and installation art.

DÉJÀ VU: PRECIOUS GEMS OF INSPIRATION

Deciphering the world of déjà vu through Siddharth Kasliwal, the bejewelled masterpiece revived lost art of craftsmanship handed down generations. Imbibed by instinct, and imprinted in the psyche, it was a revival of lost legacies

MEMORY: ELLIPTICAL RINGS OF THEN AND NOW

Deconstructing the maze of memories, Rahul Mishra used tambour frame hoops to create a chandelier of memories in a play of light and shadows that blend layers of time with the ingredients found inside Chivas 18.

Mr. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Chivas Alchemy is an extra-sensorial experience, rooted in curating the extraordinary. Through this collaboration with five stellar artistes, ‘Chivas Alchemy’ has brought alive, sublime interpretations of the sixth sense. This is an ode to the multi-layered blend of Chivas 18 Y.O, that rewards the senses with its unique 85 flavour notes.”

Chivas 18 Alchemy was an evening beyond the seen, heard, tasted or touched, in an indefinable melange that befitted Chivas18.

*Chivas 18 was awarded the world’s best blended scotch whisky at International Wine and Spirit Competition (IWSC) 2014

About Chivas Regal

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.

www.chivas.com

About Pernod Ricard

About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and PerrierJouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.