Mansionz Bengaluru launches with a fashion show by Suneet Varma and Malaika Arora

Bengaluru, 13th February 2022: Living Liquidz, a conceptual liquor store, opened their doors to the people of Bangalore on Friday evening. The unique experiential store is known for their “try before you buy” concept. Located at the prestigious Dr. Rajkumar Road, the soiree was hosted by Moksh, Manish, Ria and Timsy Saini and was a runaway success.

The Launch Night at Mansionz took off with a fashion show showcasing Suneet Varma’s new line. Known for his “Pirates of Couture” collection, the talented Verma also had the charismatic and stunning Malaika Arora headline the show.

“I have had a superb time walking for Suneet Varma with his new evening wear collection at Mansionz by Living Liquidz in the garden city,”

Malaika Arora

Everything about the brand spells luxury with a New York style tasting room for sampling and trying various wines and liquors before purchase. Spread across a swanky 9000 sq. ft., Mansionz is designed with contemporary interiors and spans across two floors that house a liquor lounge. The plush outlet also lets you buy beautiful ornate glasses and gorgeous floral arrangements as gifting options to complement the premium alcohol purchase.

“We wanted to make going to the liquor store or having a tasting a more experiential affair – from well-suited sommeliers and hostesses with knowledge of pairings providing suggestions on tastings based on your preference in a beautiful space with the right kind of ambience, we are offering a world class experience for Bangalore people,”

Moksh S. Sani, Managing Director of Living Liquidz.

The opulence of Mansionz stands out with its beautiful interiors. With a collection of over 1500 wines, premium Scotch, Whisky and Gin selections, the store also offers a variety of ciders and beers for the brew lovers.

“After launching Mansionz in Mumbai, launching Bangalore was like a dream come true and especially with the fashion show by Suneet Varma and the glamourous Mallaika as the show stopper,”

Moksh.

The launch night at Mansionz took off with a stunning fashion show with models strutting in Suneet Varma. Fashion Icon Malaika Arora graced the store with her presence exuding glamor and confidence making the event a huge success. Mansionz hosted the creme de la creme and toastmasters of Bangalore like Aslam & Michelle Gafoor, Dr. Karishma and more.

“ Bangalore is one of my most favourite cities to visit and we had a great welcome this time! We are soon launching our luxury pret line – which contains separates that are young, sexy and sophisticated. Using that as an inspiration, we had the gorgeous and glamourous Malaika walking for us and to launch Mansionz at the same time which is such a great concept, goes with the ethos of my brand and was a great experience!”

Suneet Verma

A vision for the future of Mansionz

Living Liquidz looks to increase its existing presence by adding more points of sale across India and specially at domestic airports. The brand plans to increase more tasting lounges and also create more private label brands. The brand is looking at a presence in every city and every state and will aim for setting up a minimum of two Mansionz per state. As and when there is an opportunity, the brand will also look to enter the duty free business at airports. In the next few years, Living Liquidz will seek to be in every segment of the alcohol market with their own private labels in almost ten segments including rum, dark rum, whisky. At present its wines from private labels have a 25 per cent market share of the liquor sold in their stores and they would like to see this go up to 50 per cent. In addition, Living Liquidz aims to present 50 top brands from the best alcohol producing nations worldwide for exclusive distribution to its stores and customers in India.

“We have great aspirations for Mansionz as a brand – what we offer is a luxury experience and a great experimental space for likeminded people to come together, try out various types of beverages and settle on one that they enjoy. The concept of a Tasting Room is one that is international and our customers in India yearn for that kind of an exclusive space where they can sample foreign liquors and wines and have a first-rate experience. The goal is to provide a novel experience with Mansionz by Living Liquidz and to take the tasting notion up a notch,” said Moksh.

About Living Liquidz

The Living Liquidz brand has been on a growth trajectory for fifteen years. But, its most critical learnings came together in the first few years of conceptualising and running its stores. Crafting a safe, modern store and offering customers the power and transparency of choice was to transform the way the team looked at the segment. Fresh insights into customer behaviour and aspirations gained during this period went on to inform their subsequent initiatives and gave them each a winning edge. Last year, in the midst of the disruptions caused by the pandemic, it took the brand just two months to launch the popular Living Liquidz App. The brand team was quick to realise that the crisis presented an opportunity to connect with customers and expand business operations in very unique circumstances. The goal behind the App was not just to make your favourite beverage available to everyone from the comfort of their homes, but also to ensure safety and security of its loyal and growing customer base. Acceptance of payment upon delivery and never before became the motto of Living Liquidz and that has helped it become a trustworthy name around town.

60 High Street Stores and Growing : At the heart of Living Liquidz’ extraordinary connection with growing numbers of Indian customers is the concept of a professionally run alcohol store.

All stores are located in carefully selected sites with dedicated staff offering not only a wider selection of products but also tech-enabled information about the products. Every aspect of the retail experience has been carefully created. From the beginning, the idea of building customer engagement and loyalty for the Living Liquidz brand was at the fore.

The proof is in the pudding because today 60 signature stores stretch across Mumbai, Navi Mumbai, Thane, Palghar, Raigad and Karnataka.

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