Delhi, 24th June 2022 : They’ve won over the South, and now they’re taking the party up North. Salud Beverages is set to launch in the capital city on the 25th of June, 2022. The Urban Lifestyle brand is looking to spread the Salud spirit far and wide, bringing to you its delicious line of Gin Refreshers, non-alcoholic bitters, events you don’t want to miss, and so much more.
After a successful launch in Chandigarh and well-established presence in Bangalore and Goa, Salud is bringing their entire range of products to Delhi. Get lost in the music with Salud Sessions, the brand’s carefully curated playlists featuring some of the most talented artists in the Indian music scene, proclaim your position as part of the Salud family by rocking their signature merchandise and of course, sip on a Gin Refresher priced at INR 130 for a 275ml bottle, available in a variety of classic and natural flavors such as:
Original- Salud retains the original classic way that Gin is consumed with resplendent English Juniper, and the effervescence of Indian Tonic. The fresh flavour can transport you and gives you the most versatile drinking experience.
Cucumber - Retaining the original formula, Salud has skilfully crafted the beverage with succulent English cucumber, and Indian tonic to offer you an invigorating experience.
Lavender - Aromatherapy in a bottle, this fine beverage with subtle French Lavender, together with the Indian Tonic, and English Juniper, results in an equally distinctive and sublime flavour.
Watermelon & Mint - The oh-so-cooling vitality of watermelon and the zesty thrill of mint meet for an experience like a summer holiday in a bottle.
Strong - Classic English Juniper-crafted gin gets an update with an effervescent aerated twist and a stronger kick.
Sonic - SOda and toNIC, a classic Japanese mix – with an Indian twist highlights this low-sugar gin refresher with just 99 calories.
“We are very excited to bring Salud to Delhi. Every expansion of our brand brings more people into the fold and the Salud family grows. The introduction of our non-alcoholic bitters, Salud Sessions, merchandise, and of course, our Gin refreshers, in Delhi makes sure there is something for everyone who wants to experience the Salud lifestyle.”
Ajay Shetty, the founder-director of Salud Beverages Pvt. Ltd
Come along for the ride and watch the evolution of Salud Beverages from a homegrown brand to an all-encompassing force to be reckoned with. Down South, Salud has created a community of people from different walks of life who all have one thing in common; their propensity to celebrate life. With something for everyone, Salud puts its best foot forward, bringing you premium quality and immaculate vibes in every single one of the brand's many endeavors. Delhi, get ready for the journey of a lifetime. Salud’s coming soon.
About Salud:
SALUD " The idea started just as a beverage brand but soon evolved into a lifestyle brand purely through the impact of our marketing strategy, and the brand's necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a universal appeal and variety in flavours. Being an aspirational brand with Life & Lifestyle as its ethos, we work with Music, Fashion, and other collateral for better experiences and brand recallment. Salud is creating India’s first of its kind Ready-To-Drink Gin & Tonic beverage called G&T 2.0. With a vision, where people come together to celebrate life, with a touch of exclusivity, Salud aims to change the way one unwinds with our spirit in a bottle. G&T 2.0 will be introduced in a variety of natural flavours, which will enhance Salud’s image as an exciting alcobev brand with a universal appeal, thanks to both its diverse flavours and character. It is both modern in taste and style, with a vibe that caters to its target audience and is gender agnostic. Our key investors, Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI our speed scaling partner are our back bones in this pathway along with Ajay Shetty, who was previously a banker and entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand.
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