Marquee food festival 'Khaibaar Paas' slated to start from 4th March 2022

Kolkata, 3rd March, 2022: ABP Ananda is gearing up for the launch of its annual three-day food festival "Khaibaar Paas" - Kolkata's food gateway, where foodies can expect a celebration of great tasting culinary dishes from renowned restaurants and food outlets in Bengal. ABP Ananda’s Khaibaar Paas is one of Kolkata's most anticipated cuisine festivals and the 8th edition of the festival will take place from March 4th to March 6th, 2022, at EEDF Ground, Kolkata (near South City Mall).

ABP Ananda’s Khaibaar Paas has amassed a large following among Bengal's foodies and food business owners. The festival is a confluence of the various elements that makeup Bengali cuisine as people will be able to sample delicacies from more than 50 food stalls. The people of Bengal have a great affinity towards food which is reflected in the rich and sumptuous delicacies that Bengal has to offer. It is a great business opportunity for the participating restaurants/food joints as the festival witnesses foot falls of over 25,000 people. The festival in itself has been a rage amongst the foodies, food lovers & food bloggers from Kolkata.

Along with promoting and showcasing the rich traditional and contemporary takes on Bengali cuisine, the 8th edition of the festival will provide a great platform for our sponsors and partners to showcase their brands in front of large audiences. The presenting sponsors for this year’s edition are: Lalbaba Rice, Riya dhoop, Wild Stone, Emami Healthy & Tasty Mantra Masala, ABP Weddings dot com & Gowardhan Ghee. Powered by Dear Lottery. Partnered by Just my roots. Digital partner ABP Live. ABP Ananda has gone all out to promote this three-day festival, employing a comprehensive marketing plan that includes on-air, on-ground, radio, print, outdoor, and digital mediums. ABP Ananda has also brought enlisted popular influencers to promote the event on social media.

Dedicated stall spaces have been set up where leading brands are going to showcase their latest and innovative products to festival goers. There will be a variety of cuisines on offer - from an array of Biryanis, Kebabs, traditional Bengali dishes, sea food, and lots of sweets & snackable items to Mughlai, to Chinese and Lebanese. Essentially, it has something in store for every kind of foodie.

Further, a plethora of engaging activities are also planned by the organisers and brands where people can take part in fun activities and can also stand a chance to win exciting prizes.

ABP Ananda is confident that this 8th edition will be a massive success largely owing to the easing up of the COVID situation.

“Khaibaar Paas has been able to carve out a niche for itself in the Bengali food space. The past seven editions of the festival have led to massive popularity for this event and we anticipate huge participation from people of Kolkata this time around as well. ABP Ananda will always remain committed to showcasing the rich cultural aspects of Bengal and our future programming has a lot more engaging events in the pipeline for our beloved audiences.”

CRO of ABP Network, Ms. Mona Jain,

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading Indian Media Conglomerate.

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