Launch two new refreshing drinks - Coca-Cola X Masala and Sprite X Chili Guava, available exclusively at McDonald’s restaurants in North and East
New Delhi, July 26, 2023: As part of continuous menu innovation,McDonald's India - North and East has joined hands with Coca-Cola India to bring Mixology platform to India, in its endeavour of meeting the ever-evolving needs of consumers. The speciality beverages platform brings forth a variety of flavours and experiences for the consumers. To start with, two new beverages - Coca-Cola X Masala and Sprite X Chili Guava have been added to the McDonald’s menu across the North and East region.
The unique flavours have been specially curated, keeping in mind consumer preferences. Coca-Cola X Masala is a mix of Tamarind, Rock Salt and Spices to tantalize the taste buds, whereas Sprite X Chili Guava includes the delicious taste of Guava, with a hint of spice. Consumers can now enjoy their favourite McDonald’s food paired with Coca-Cola X Masala and Sprite X Chili Guava.
“Our endeavour is to delight our customers through innovative menu offerings. Developed together with the Coca-Cola team, these refreshing beverages are crafted to offer the perfect fusion and balance between Coca-Cola range of sparkling beverages, delicious spices and tantalisingly refreshing flavours. We are hopeful that this First in India introduction will be loved by our customers.”
Rajeev Ranjan, Managing Director, McDonald’s India – North and East
“We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia
Coca-Cola X Masala and Sprite X Chilli Guava are now available across McDonald’s restaurants in North and East India or through Swiggy, Zomato or Magic Pin), as well as at takeaway, or drive-thru.
About McDonald’s India - North and East:
McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its consumers in the region and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of consumers annually at its 170 restaurants across North and East of India and provides direct employment to more than 6,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.
For more information and updates, please log on to www.mcdindia.com, or follow Facebook, Instagram, LinkedIn, Twitter and YouTube.
About Coca-Cola India
Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The Company in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy based products. In India it's beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, and Minute Maid range of juices. The Company also offers hydration beverages, including Limca Sports, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
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