McDonald's India – North and East celebrates “Teekha-Meetha Rishta” this Raksha Bandhan

11 August 2022, New Delhi: McDonald’s India – North and East, owned and operated by Connaught Plaza Restaurants Pvt. Ltd., has launched a brand film on Raksha Bandhan celebrating the sweet and sour moments of sibling relationships. Conceptualized and executed by DDB, the film beautifully portrays the moments of happiness, love, joy, and fun, while a brother-sister duo celebrates the festival, and bond over their shared love for McDonald’s.

“Raksha Bandhan has always been the most beautiful occasion for siblings. The joy of sibling bond is unparalleled and we at McDonald’s wanted to capture a few of those countless moments that siblings share together and bond over. We hope that our customers continue to celebrate their special occasions with McDonald’s”,

Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East.

The film takes us through the ‘teekha-meetha’ (sweet-sour) moments that siblings share together. It opens with a sibling duo carrying out Rakhi ceremony. The sister’s puts tikka on the brother’s forehead and pulls his nose while he is busy looking into his phone. The film then moves on to catching sweet moments as the sister tries to tie the rakhi tight to get his attention, and when done expecting the gift. The brother then extends the McDelivery bag making her smile, then goes on to teasing her, popping the bag. He then hands her the burger. Both go on and unwrap their burgers and just before taking a bite of her burger, the sister asks, ‘you didn’t order Peri Peri Fries?’ Feeling he got caught, the brother then pulls out the fries from behind and passes the bag to her, sharing the moments of enjoying a McDonald’s meal together.

“Real Rakhi celebrations are made of candid moments which are as playful yet loving as the brother sister relationship. Our story captures the same, with McDonald’s framing Rakhi moments beautifully”,

Anugrah Gopinath, Group Creative Partner, DDB Mudra.

Campaign credits:

McDonald’s team: Sushmita Kashyap, Dhruv Kathuria

Creative Agency: DDB Mudra

Creative Team: Rahul Mathew, Iraj Fraz, Debasish Mondal, Anugrah Gopinath, Pratim Roy, Babith Menon, Divyansh Jain, Bhuvan Kadyaan and Bhavana Lalwani.

Account Management: Ashutosh Sawhney, Vineet Kindra, Rishabh Jain and Srishti Gupta.

Planning: Mehak Jaini and Aditi Hariharan

Director: Zain Anwar

Production House: MensXP

McDonald’s has revolutionized the restaurant experience for Indian customers and paved the way for the QSR industry with Global best practices for the last 25 years in the market. The brand opened its first restaurant in Basant Lok, New Delhi in 1996 and has remained committed to delivering great tasting, quality food at a great value to the Indian customers.

With Food safety and quality always at the core, all McDonald’s products go through comprehensive quality checks, from farm to table, so that the customers can enjoy safe and delicious food every time they choose McDonald’s. As a commitment to quality and safety in the current times, McDonald’s India – North and East has introduced the Global ‘Safety+’ program that includes nearly 50-plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices that help ensure that every part of the McDonald’s experience is safe for its customers and employees. It builds on more than six decades of safety-first leadership in McDonald’s restaurants.

About McDonald’s India - North and East: McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers in India and serves a variety of menu options made with quality ingredients sourced

locally. McDonald’s serves millions of customers annually at its 150 restaurants across North and East of India and provides direct employment to nearly 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.

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