McDonald’s India takes a leap forward in beverage innovation to launch ‘Mixology’ platform in association with Coca-Cola India

Introduces new refreshing beverages ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’

Mumbai – July 5, 2023: McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the global ‘Mixology’platform to India. The company launched new refreshing beverages - ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’. It is a revolutionary concoction of traditional Indian flavours intertwined with the classic essence of Coke and Sprite. The four new, fun and innovative non-alcoholic specialty beverages are curated to provide customers an exciting fizzy experience of Coke and Sprite with a new twist.

Experience the tantalizing fusion where the fiery essence of chili converges with the luscious sweetness of guava, yielding an impeccable harmony of delightful flavors. ‘Chilli Guava X Sprite’ is like a delightful trip for your taste buds. Combined with the effervescence of Sprite, it offers customers a perfect blend of, sweet, spice, and everything nice. This tangy beverage serves as a perfect complement to a hearty, wholesome meal at McDonald’s.

On the other hand, the ‘Masala Pop X Coke’ is an exhilarating blend of Coca-Cola with a radiant infusion of tamarind, lemon, and a hint of spices, truly a celebration of Indian essence that will take you down the memory lane. These path-breaking flavors promise to add a unique spin to the traditional soda experience.

“We are excited to introduce the fizzy and flavourful Masala Pop and Chilli Guava under the new Mixology platform. We feel the Mixology range is a bold testament to the boundless potential of beverage innovation when traditional Indian flavours meet the world-renowned fizzy drinks of Coca-Cola. At McDonald's India we are committed to menu innovation and delivering value to the customers. We believe these new offerings will enhance our customers’ dining experience with us.”

Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S)

“We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”

Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia

Born from a desire to mix, this beverage platform embodies millennials and Gen Z’s refreshing mix of styles, individualities, and identities, which gets reflected in the two newly launched flavours as well. Both Masala Pop and Chilli Guava variants are now available for order via the McDelivery® app, with options for delivery, takeaway, and on-the-go, as well as for dine-in and Drive-Thru service at McDonald’s outlets across West and South India.

About Westlife:

Westlife Foodworld Limited (BSE: 505533) (WFL), formerly known as Westlife Development Ltd (WDL), focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s subsidiary.

About Hardcastle Restaurants:

HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996.

HRPL serves over 200 million customers, annually, at its 357 (as of March 31, 2023) McDonald’s restaurants across 56 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh and Union Territory of Puducherry and provides direct employment to over 10,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thrus, 24/7, McDelivery, McBreakfast and dessert kiosks. The menu features Burgers, Wraps, and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature an in-house McCafé.

The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants that HRPL operates.

About Coca-Cola India

Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The Company in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy based products. In India it's beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, and Minute Maid range of juices. The Company also offers hydration beverages, including Limca Sports, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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