McDonald's smart vegan burger

HospiBuz Desk

A small group of vegetarian people originated ‘The Vegan Society’ in 1944, with an objective of not to consume dairy, eggs, or any kind of animal product. And to protect animal exploitation and cruelty against them because of all creatures have the right to life and freedom.

The growth of Vegan Products and Vegan awareness has led to an increase in the number of vegan people around the world.  

And when it is about food,  how come the Food Industry not be a part of this food variety.

Yes, the famous burger brand Mcdonald’s added VEGAN BURGER to their menu last year and you will be surprised to know that the vegan burger is none-other, but the existing McAloo Tikki.  Mcdonald’s has given it a tag of VEGAN BURGER as it comes under the vegetarian category and is also a plant-based burger.

A brilliant marketing move performed on the part of Mcdonalds.

The burger includes a toasted bun, a burger patty made from potatoes, red onions, tomato slices and seasoning of one of the most loved Indian snacks-samosa.

According to last year’s report of Feb 2018, a trial has been conducted in Finland with a title of vegan burger and a number of 150,000 burgers got a sale in just a month, therefore customers have expressed a good interest in it.  

However, this is what we can call as a ‘Genius’ marketing strategy. Mcdonalds has played smart enough by converting existing menu into another variety called as VEGAN BURGER.