Mövenpick Hotels & Resorts Launches Its 2019 ‘Kilo of Kindness’ - Charity Campaign Sends out Global Call to Action to Support Those in Need

In celebration of the campaign’s fifth year, Mövenpick calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the world.

Mövenpick Hotels & Resorts is lending a hand to people in need with the launch of its 2019 ‘Kilo of Kindness’ global charity campaign.

Now in its fifth year, the ‘Kilo of Kindness’ campaign which honours the United Nations International Day of Charity on 5 September, calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the world, with a focus on underprivileged young people.

This year more than 50 Mövenpick hotels across Africa, Asia, Europe and the Middle East are supporting the campaign, which runs from 1-15 September. Guests and visitors are invited to drop off at least one kilo of supplies at any participating hotel lobby, which will then be distributed locally by the charities each hotel has partnered with.

High-priority items include books, notebooks and stationery such as pens, pencils, rulers and erasers; canned foods such as tuna, soup, fruit, vegetables and concentrated milk; dry foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby formula, tea and coffee; and clothing for adults and children.

Last year, a staggering 12,700 kilograms of supplies were donated via the participating hotels – a figure Mövenpick hopes to surpass with its 2019 campaign. While each guest is encouraged to donate a ‘Kilo of Kindness’, all contributions are welcome and gratefully received.

“Our Kilo of Kindness campaign has grown immensely since its inception and in 2019 we are rallying support worldwide across all channels, within our hotels and local communities, in the hope to make this year the most successful yet,” said Nick Bosworth,  Vice President Brand Management, Mövenpick Hotels & Resorts.

Added Bosworth, “This corporate social responsibility initiative is at the heart of the Mövenpick brand and reflects our values and commitment to the local communities in which we operate. We are encouraging all guests to join us this September to support a ‘Kilo of Kindness’, so together we can collectively make a difference in the lives of many.” 

About Mövenpick

Mövenpick Hotels & Resorts makes moments by doing ordinary things in an extraordinary way. Providing an upscale, relaxed and uncomplicated guest experience, Mövenpick recognises that small gestures make a big difference. Whether it is chocolate hour every afternoon, customised sleep technology to ensure a restful night or specially created fun and healthy kids’ menus, Mövenpick creates a human and warm environment for guests, business partners and employees. Committed to sustainable practices and caring for its local communities, Mövenpick is the most Green Globe certified hotel brand in the world. Founded in Switzerland in 1973, but with a heritage of food and beverage excellence stretching back to the 1940s, Mövenpick holds a growing portfolio of more than 90 hotels in 25 countries. Mövenpick is part of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.