Nation’s most superior and admired gaming center Smaaash, now opens in R City Mall, Ghatkopar

The best in advanced concepts on entertainment and gaming opens another center to create an immersive experience

Mumbai, 13 February 2019 – Evolving with each passing day, India’s acclaimed amusement and gaming centers, Smaaash, launches at R City Mall, Ghatkopar on 1st February 2019. All the gaming enthusiasts who like to enjoy a fun-filled session of games post an exhausting shopping session now have a new address to enjoy their favorite games and create memories only at R City Mall, Ghatkopar.

With the recent technological advancements, conventional gaming practices have taken a back step. Individuals these days are more inclined towards gaming that is innovative and blends sports and virtual reality in an immersive way. Smaaash provides such individuals with a new center to rejoice with their friends and family.

Expanding rapidly, Smaaash caters to their audience in an exciting way with some of the finest offers on all their games. Whether it’s a weekday or a weekend, one can avail some of the most enthralling offers. Hop into Smaaash on weekdays and avail thrilling offers like Monday Motivation, Tuesday BOGO andStudents Offer.

Commenting on the expansion, Mr. Shripal Morakhia, Chief Imagination Officer said, “At Smaaash we are always looking for new avenues to showcase entertainment and this center aims to do just that. As there are newer innovations in the technological sector, we hope to cater to our audience in the most effective way of adding entertainment successfully. Innovation and forces working together to deliver results are two of the major strengths that present us with the opportunity to create and grow with every step.”

Sharing his thoughts, Mr.Rajiv Malla, CEO, Malls – Runwal Group, said “We are pleased to announce that w.e.f. 1st February’19 Smaaash has launched their advanced center in R City Mall, Ghatkopar. Our vision is to provide an experience that redefines shopping and entertainment in Mumbai by balancing world-class international brands with the best local offerings. We are certain that at R City Mall, Ghatkopar, “Smaaash” will break all their previous business records and also make the Mall a more exhilarating destination for entertainment lovers besides our regular clients. We invite all the R City fanatics to visit the newest Smaaash center.”

Renowned for its flagship games, one can knock off some pins with their four twilight bowling lanes for those of you come in large groups and also show off some of your cricketing skills only at R City Mall, Ghatkopar with their one cricket lane that showcases bowler names as well.

Awaken the child in you and have fun with some attractions at Smaaash like the Hanuman, Air Hockey or the Zombie. Entertain yourself with King of Hammer, Speedball, Jurassic Park, Injustice

League and many such arcade games that will refresh you from the monotony of life. Experience the true meaning of virtual reality with Smash's Finger Coaster, Vertigo – Walk the Plank, Art of Attack, Magic Carpet etc.

Challenge your colleagues for a round of Smash's flagship games or wind down to catch up some friends after an exhaustive day or celebrate your birthday unconventionally and step up your gaming life. For games at attractive prices and an unlimited access to entertainment, visit Smaaash only at R City Mall, Ghatkopar.

ABOUT SMAAASH:

Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, ShripalMorakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, VR Games and bike racing simulators and the go-karting tracks (in Mumbai & Gurgaon)

Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head-mounted VR displays are used to produce games such as Walk the Plank, Finger Coaster, Jurassic Escape, Cockpit 360, etc.

SMAAASH acquired 100% stake in BluO entertainment (a premium bowling and entertainment format) in 2017. The acquisition marked doubling the area under SMAAASH management from 276,000 square feet to approximately around 600,000 square feet in India. With its current presence in Mumbai, Gurgaon, Delhi, Hyderabad, Bengaluru, Noida, Pune, Chandigarh and 8 other cities SMAAASH is also touted as one of India's entertainment powerhouse in foreign shores with its Mall of America Minnesota launch and are soon going to open 2 new centers in Middle East countries

Apart from this, SMAAASH also acquired a 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited in 2017. SMAAASH is now present in 16 cities and now has 33 centers in total.

SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with groundbreaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone of any age making it a perfect destination for “kids” of all ages. Website: https://smaaash.in

About R City Mall:

R CITY” Mall a development by Runwal Group in Ghatkopar West is spreading across 1.2 million square feet with the capacity to house over 350 stores out of which it has over 2.5 lakh sqft of dedicated space for entertainment and leisure.