Jumeirah Appoints Thomas Meier as Chief Executive Officer

Jumeirah welcomes Thomas B. Meier as CEO, tasked with driving the brand's Mission 2030 strategy and expanding its luxury hospitality portfolio globally.

author-image
Hospibuz
New Update
Jumeirah Thomas Meier hospibuz hospitality lexis
  •  Thomas B. Meier becomes CEO at a transformative period for Jumeirah as it accelerates its
    international expansion and growth
  • The appointment forms an integral part of Jumeirah’s Mission 2030 strategic plan

Dubai, United Arab Emirates, 09 January 2025: Jumeirah, a global leader in luxury hospitality and a
member of Dubai Holding, has announced the appointment of Thomas B. Meier as its new Chief
Executive Officer. With extensive industry experience, Thomas has been instrumental in guiding
Jumeirah through several important milestones and will now lead the next stage of the Brand’s
sustainable growth under its Mission 2030 strategy.

Jumeirah Dubai beachfront

As Chief Executive Officer, Thomas will spearhead Jumeirah’s bold plans to double its portfolio by 2030,
focusing on international expansion and solidifying its position as a global leader in luxury hospitality.
Under his leadership, Jumeirah aims to continue setting new standards for the industry, building on its
strong legacy and reinforcing its commitment to deliver enriching guest experiences rooted in culture and
connection.

Thomas, who served as Chief Operating Officer since October 2021 and most recently as Interim Chief
Executive Officer, takes on the role during a pivotal time for the brand. During 2024, Thomas led
milestone achievements, including Jumeirah’s entry into Africa with the launch of Jumeirah Thanda Island
in Tanzania and Jumeirah Thanda Safari in South Africa as well as other upcoming launches, while also
strengthening the leadership team with several senior appointments. With a distinguished career
spanning several decades, Thomas has also led operations and global expansion for renowned brands,
including Raffles.

 “Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter. With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide.”

 Thomas B. Meier

In line with its global expansion vision, Jumeirah recently unveiled several high-profile properties,
including the two new iconic destinations in Africa; Jumeirah Red Sea in Saudi Arabia; Jumeirah Marsa Al
Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland. Today, Jumeirah
operates a portfolio of 30 properties across the Middle East, Africa, Europe and Asia. The brand is
actively pursuing owner and operator opportunities in major gateway cities and resort destinations
worldwide, further strengthening its position as a leader in the global luxury hospitality sector.

For more information visit jumeirah.com and stay connected on social channels @Jumeirah.