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Lords Hotels & Resorts Appoints Prasad Bal as the new Associate Vice President – Revenue and Distribution

Discover how Bal's decade of expertise in revenue strategy and distribution management will enhance Lords Hotels' growth and leadership in the hospitality sector.

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With over a decade of experience in revenue strategy, distribution management, market analysis, and dynamic pricing models, Bal brings valuable expertise to the Lords Hotels team.
In his new role, he will be responsible for optimizing distribution channels and maximizing revenue through proactive selling strategies and targeted action plans. He will also play a vital role in reinforcing the brand’s leadership in the hospitality landscape.
"We are thrilled to have Bal take on the role of AVP – Revenue and Distribution. His extensive experience in revenue management will be a great asset to the group. His appointment also reflects our commitment to attracting the best talent.”
 Vikas Suri, Vice President – Operations and Development, 
 "Joining Lords Hotels & Resorts is an exciting opportunity to apply my expertise in revenue management. I look forward to contributing to the brand’s continued growth and helping position Lords Hotels & Resorts as the leading mid-market hotel brand in India and beyond.
Prasad Bal