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New Delhi, India – 06th October 2025, LOUIS XIII by Remy Martin, the legendary cognac Maison renowned for its heritage, craftsmanship, and timeless legacy, proudly announces the appointment of Mr. Ankur Chawla as its Brand Ambassador and Strategic Consultant for India. This significant appointment underscores LOUIS XIII’s commitment to strengthening its presence in India’s growing luxury alcobev market and further aligning with discerning consumers who appreciate the pinnacle of craftsmanship and prestige.
A celebrated figure in the Indian hospitality and alcobev industry, Ankur Chawla brings with him over 17 years of diverse experience across luxury hotels, restaurants, beverages, and entrepreneurship. Widely recognized as a thought leader, author, and consultant, Chawla has worked with some of the most iconic global brands and institutions, blending operational expertise with strategic vision to create transformative results.
As Brand Ambassador and Strategic Consultant, Ankur will play a pivotal role in Elevating the brand experience for LOUIS XIII in India through curated events, tastings, and storytelling sessions, developing long-term strategies to strengthen LOUIS XIII’s positioning in the Indian market and collaborating with luxury partners and influencers to expand LOUIS XIII’s brand ecosystem across hospitality, lifestyle, and connoisseurship platforms.
“LOUIS XIII is not just a cognac, it is a legacy spanning centuries — a symbol of artistry, heritage, and luxury. Representing and advising such a brand in India is not only an honor but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers,”
Ankur Chawla on his appointment.