New KITKAT LOVE BREAK campaign encourages youth to share a special break with their loved ones with millions of unique packs.

unique and deserves a special break. In this season of love,  KITKAT gives youth a million ways to share a break and make them feel special with the KITKAT LOVE  BREAK packs. It builds on the insight that if every relationship we cherish is unique then why should  the way we express our love not be just as unique. 

A category-first innovation, KITKAT has created over 12 million unique LOVE BREAK packs with quirky  digital prints which consumers can choose from as their way of a special break.  

Commenting on the launch of the campaign, Rupali Rattan, Head - Confectionery Business, Nestlé  India said, “KITKAT Love Break campaign recognizes that the youth today want to be unique in their  expressions. Building on this truth, KITKAT wanted to personalize the packs to make their breaks  special during this season of love. The millions of unique packs will let youth express themselves in  the way they want to and how they define their special relationships”  

Elaborating on new KITKAT LOVE BREAK campaign brand ambassador and Bollywood star  Ayushmann Khurrana said “Sometimes in life all it takes is showing our loved ones how special they  are to us. KITKAT Love Break packs is giving every individual an opportunity to express themselves in  their own unique style. I am excited about this never-seen-before category first innovation by KITKAT  and look forward to sharing this special one in a million break with everyone.”  

“I believe that love is not only limited  to one person, but also about all the people who make us feel valued. KITKAT Love Break  packs are an amazing way to show our unique love for all the special relationships in our  life.” 

KITKAT brand ambassador and actor Sanya Malhotra

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