Nilon’s launches exclusive online store shop.nilons.com provides platforms to 16 women entrepreneurs

9th May 2023: Nilon's, India’s fastest-growing processed food company and market leader in the pickle segment, has announced the launch of its direct-to-consumer website shop.nilons.com. The website will provide a platform for 16 women entrepreneurs from different parts of the country to sell their unique pickles.

This move is in line with the company's strategy to capture the rapidly growing e-commerce space and provide a direct channel for customers to purchase their products. The D2C website is set to feature a collection of crowd-sourced delectable creations that taste great and are presented in a visually appealing packaging. The company is confident that this initiative will be a success and contribute to the business’s growth. According to a report by RedSeer, the D2C segment in India is expected to reach $100 billion by 2025, growing at a CAGR of 40%.

“The ever-evolving and rapidly growing eCommerce space and its acceptance amongst a larger target group especially millennials for daily needs, entering into this space was indeed the natural progression for our existing business. The new digital platform will offer our customers an enhanced buying experience and help marry the speed and convenience of e-commerce transactions with the trust and reliability of Nilon’s brand.”

Dipak Sanghavi, Managing Director and CEO, Nilon’s,

The D2C platform will offer 16 exquisite ranges of homemade pickles ranging from a Sprout, Sharbati lemon, Ker Sangri, Jackfruit, Amla, Gatte, Mango to many other unique variants presented in a stunning and innovative packaging that embodies the traditional yet modern approach reminiscent of our grandmothers' methods. The company's emphasis on the original recipe creator is another significant highlight reflected in the packaging.

Commenting on the D2C offering, Sanghavi expressed, "Our aim was to offer distinctive products that stand out from the crowd, which is why we handpicked recipes from homemakers to create these delicious and visually appealing pickles. The platform offers them an opportunity to take their recipes to a larger audience and embark on an entrepreneurship journey. Our team worked hard to preserve the traditional method of storing pickles in Bharni jars while infusing modern touches to revive this age-old practice.

The packaging is designed to capture the essence of homemade pickles, blending traditional and contemporary elements seamlessly."

By logging onto shop.nilons.com , consumers can now access the delicious recipes from the Pyaar Achaar Mauka campaign.

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