Nothing Before Coffee Opens 10 New Outlets in Quarter 2, Now Operating 40 Store Nationwide

• Nothing Before Coffee (NBC), currently has 40+ stores throughout India; wherein the
  company added 10 new outlets in Q2
• Nothing Before Coffee (NBC), a takeaway beverage specialty chain has recorded a growth 23%
  as against their last quarter
• The coffee chain plans to open 50+ stores in India over a 12-month period
• 10 new outlets at various prominent locations such as Hyderabad, Raipur, Ajmer-2, Kota-3,
  Alwar, New Delhi-Krishna Nagar, and Gurugram
• The leading coffee chain entered 6 new cities during the entire quarter, which is “the highest-
  ever store addition” per quarter.
• NBC has signed an exclusive collaboration agreement with Building Brands for Tomorrow
  (BBFT), a leader in restaurant franchising and startup growth consulting

India’s fastest-growing coffee chain, Nothing Before Coffee (NBC), currently has 40+ stores throughout
India; wherein the company added 10 new outlets in Q2, offering an exclusive opportunity for people
across regions to enjoy high-quality, flavorful brewed coffee & beverages at economical prices.

Nothing Before Coffee (NBC), a takeaway beverage specialty chain has recorded a growth of 23% as
against their last quarter. With a focus on providing high-quality coffee and creating welcoming spaces,
Coffee Outlet has gained a loyal customer base in India. The surge in the growth is a testament to the
unwavering support and preference of coffee enthusiasts across the country. The coffee chain plans to
open 50+ stores in India over a 12-month period.

Notably, NBC has successfully added 10 new outlets in this quarter at various prominent locations
such as Hyderabad, Raipur, Ajmer-2, Kota-3, Alwar, New Delhi-Krishna Nagar, and Gurugram during
the second quarter of 2023. These new openings mark an important milestone for the brand,
demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer customers a comfortable ambiance, friendly service, and an extensive menu of coffee beverages to suit diverse tastes.

Nothing Before Coffee currently has 40+ stores wherein the company added 10 new outlets in Q2,
the leading coffee chain entered 6 new cities during the entire quarter, which is “the highest-ever
store addition” per quarter. NBC is looking to rapidly expand its presence in the coming years. To achieve
this, NBC has signed an exclusive collaboration agreement with Building Brands for Tomorrow
(BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of knowledge
and expertise in helping restaurants and retail businesses acquire investors and expand their footprints
through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing
Before Coffee’s franchise network in India.

Nothing Before Coffee has its footprints spread in both Tier-1 & Tier-2 cities of India and currently
operates in 9 states, presently provides an extensive assortment of delectable snacks, sandwiches, and
cookies. Moreover, they offer a diverse selection of Coffees, tea, shakes, mocktails, hot chocolate, and
shrappe, catering to the discerning tastes of their customers.

"We are thrilled with the tremendous response we have received from our customers ,As Nothing Before Coffee continues its strong demand in the Indian Coffee Beverage market, achieving the best Q2 sales & the opening of 10 new outlets. Additionally, we are excited to unveil our highly anticipated flagship store, strategically located at the heart of Delhi – Connaught Place which is under progress and we're super excited to open its doors to the public”

Anand Jain, Founder & COO of Nothing Before Coffee

“We are thrilled to announce our ambitious plans for aggressive expansion in Delhi/NCR and neighboring
regions such as Punjab, Chandigarh, Jammu, and other parts of North India. There is a significant untapped market for affordable coffee segment brands in these areas and we'll continue to penetrate it since it remains an lucrative opportunity for investors in the franchising domain.”

Rohit Singh, Founder & CEO of Building Brands For Tomorrow ( BBFT)

About Nothing Before Coffee: NBC was founded in 2017 with the goal to share the enticing aroma of
freshly brewed coffee with everyone. There's always been a missing piece in the puzzle of our coffee
experience, and NBC have often pondered over what it could be until the team of experts finally found the answer by brewing their own perfect cup. NBC believe that coffee is not just a beverage, but a way of life. The brand has made a mission to source the best essence of coffee beans and brew them using the latest and most innovative techniques to ensure that every cup of coffee served under NBC is of the highest quality. As a QSR model, NBC is specialized in serving varieties of beverages with exceptional quality.

About BBFT: Building Brands for Tomorrow (BBFT) is an end-to-end leading franchise & growth-
bolstering consultancy that places a strong emphasis on assisting founders in scaling their businesses. With the slogan "The entrepreneurs behind entrepreneurs," BBFT's primary objective is to enable small
businesses to reach their full potential by providing them with top-notch guidance and support. BBFT
specializes in scaling businesses in the F&B and Retail industry, offering two primary services: Franchising
and growth consulting. BBFT has established a reputation for aiding over 50 restaurants and 15+ retail
brands in expanding their footprints through franchising, making them a reliable partner for restaurants
and retail brands looking to scale.

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