Nutella Celebrates Brand Endorser Ranveer Singh’s Birthday with Limited-Edition Nutella Jar and Interactive AR Experience

Nutella, the hazelnut cocoa spread brand of Ferrero, celebrates the birthday of its esteemed and popular brand endorser, Ranveer Singh, on July 6th. To mark this special occasion, Nutella is thrilled to announce a limited-edition Nutella jar featuring Ranveer Singh’s image, which will be available as an online giveaway through engaging digital activities.

The highlight of this unique initiative is the interactive Augmented Reality (AR) experience that accompanies the limited-edition Nutella jar. Enclosed within the hamper box, the Nutella jar proudly displays a collectible label showcasing Ranveer Singh. But that’s not all – the box itself is an AR trigger designed to unveil an exclusive AR avatar of Ranveer Singh delivering a special birthday message.

To activate the immersive AR experience, fans simply need to scan the QR code provided on the box using Instagram’s AR lens. The lens will instantly bring Ranveer Singh’s avatar to life, creating an exciting and personalized interaction for fans. To engage and reward fans for their enthusiasm, Nutella invites viewers to comment their favourite Ranveer Singh dialogue on the designated social media post. Each comment serves as an entry to win* a limited-edition Nutella x Ranveer Singh jar. The more comments fans share, the higher their chances of winning this iconic, collectible Nutella jar.

“We are thrilled to celebrate Ranveer Singh’s birthday with this special limited-edition Nutella jar. The combination of Ranveer’s dynamic personality and the magic of Augmented Reality creates an unforgettable experience for our fans. We invite everyone to participate, comment, and have the chance to add this exclusive Ranveer Singh Nutella jar to their collection.”

Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India

About Nutella®

Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love, is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is produced in 11 plants around the world, it is available in around 170 Countries and has been sold for 59 years. Find more on www.nutella.com

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