One of the World’s Biggest Hospitality Extravaganzas to Kickoff Tomorrow at FHRAI’S 51st Annual Convention ‘Brand India’

SEVERAL IMMINENT GOVT. DIGNITARIES TO BE PRESENT ON THE INAUGURAL DAY; 3 DAY CONVENTION TO HOST SERIES OF BUSINESS SESSIONS, EXHIBITION & AWARDS GALA

The most extravagant hospitality annual conventions and the much awaited 51st edition of The Federation of Hotel and Restaurant Associations of India (FHRAI) will kickoff tomorrow 22nd Sept at the Amber Convention Center, 5pm onwards. Themed Brand India with Madhya Pradesh (MP) as the host state, the Convention will have inaugural session addressed by imminent Government dignitaries including Shri Shivraj Singh Chauhan, Hon’ble Chief Minister of MP, Shri Surendra Patwa, State Minister, Tourism and Culture, Govt. of MP, Shri Amitabh Kant, Chairman, Niti Ayog, Smt. Malini Laxman Singh Gaur, Mayor of Indore among others.

The three day convention will host an exhibition featuring the latest products and technologies in hospitality along with a series of business sessions on varied subjects and will conclude on 24th with a grand awards ceremony. The FHRAI Awards will be conferred by Shri Surendra Patwa, State Minister, Tourism and Culture, Govt. of MP, Shri Digvijay Singh, National General Secretary, Indian National Congress and Shri Vinod Zutshi, Secretary, Minister of Tourism, GoI.

“We are pleased to host the biggest celebration ever of hospitality, in the heart of Incredible India – Indore. We, the hospitality industry are the first glimpse, the first impression to guests who visit India. It’s upon us to represent the best of India with its myriad colors and colorful heritage. This year, under the emblem of Brand India we as a sector are resolved to set new benchmarks in hospitality and tourism. Inspired by the Hon’ Prime Minister’s vision based on the 5 Ts, ‘Talent, Tradition, Tourism, Trade and Technology’ the 51st Convention will embody these as intrinsic part of the theme,” says Mr. Bharat Malkani, President, FHRAI.

The Convention will encompass several sessions and panel discussions on subjects ranging from New Age Payment Options, MP Tourism – Investment Opportunities, Energy Sustainability in Hotels, Status of FSSAI Implementation, Charting New Classification Standards, and Accessible India Campaign, among others.

The present projection expects 10 million tourists to visit India by the year 2020. This can only be achieved if 180,000 guestrooms are added at an estimated cost of Rs. 200,000 crores to the

existing supply of 120,000 guestrooms in all the classified categories from 1-star to 5-star. “This will require for the hotel industry to work inclusively with the Govt. and the convention will serve as a great platform for presenting to the various stakeholders including tourism authorities, policy makers, investors and industry players the ways and means to make their valuable contributions,” says Mr. Kamlesh Barot, Past President, Hotel and Restaurant Association of Western India (HRAWI).

One facet of the convention will draw emphasis on accommodating the increasing tourist arrivals in the country. The hospitality industry plans to take up the challenge to set up the required tourism infrastructure for this and complement the Government’s efforts to make Brand India the beacon of growth in both products and services.

“It’s a delightful moment for the Federation, its members and Indian hospitality industry. The annual convention has evolved as the most important event for hoteliers over the last 51 years. With each edition of this event, it has been FHRAI’s sincere endeavor to not only surpass the high expectations of the members, but also set new benchmarks in terms of innovation, excellence and grandeur. We welcome you all to this event,” concludes Mr. Malkani.

About Federation of Hotel & Restaurant Associations of India (FHRAI)

The Federation of Hotel & Restaurant Associations of India (FHRAI) is the apex body of the Indian Hospitality industry. Founded in 1955, the association has diligently built on its rich legacy and is today privileged to serve as the leading voice of our industry and plays a seminal role in supporting the growth trajectory of India’s hospitality and tourism sector. FHRAI provides a vibrant interface between the industry, government, regulatory bodies, academia, international organizations, civil society and the media.

About Hotel & Restaurant Association Western India (HRAWI)

The Hotel and Restaurant Association (Western India) is a 66 years old Association of Hotels and Restaurants in Western India. Its members include smaller Hotels up to 5-Star Deluxe categories. The bulk of its members like any growth economy are made up of budget hotels. HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and the Union Territories of Daman, Diu & Silvassa, and is considered to be the voice of the Hotel Industry. The association is part of the national body of Federation of the Hotels & Restaurants Associations of India (FHRAI), located in New Delhi, which was originally founded in Mumbai in 1950 by the late Mr. J.R.D. Tata.

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