Make in India Transforming Hospitality for a Thriving Domestic Tourism

With the aim of boosting domestic tourism, the 'Make in India' campaign is catalyzing a hospitality revolution. Leveraging indigenous excellence, India's hospitality sector is poised to deliver exceptional experiences that foster a deeper connection between travelers and the country's diverse regions.

Discover Maharashtra: Unleashing the State's Tourism Potential

Stephen D’souza

General Manager & Associate Vice President – Chalet Cluster Operations

India’s hospitality sector stands as a testament to the potential of the 'Make in India' movement, driving domestic tourism through innovative solutions and unparalleled experiences. Maharashtra, with its rich heritage, diverse landscapes, and vibrant cultural tapestry, plays a pivotal role in this narrative. Initiatives like 'Dekho Apna Desh' have reignited interest in exploring Maharashtra's gems—from the historic forts and caves to its bustling cities and serene coastlines. As we celebrate World Tourism Day, focusing on modernizing infrastructure, locally curated menus, enhancing service excellence, and showcasing the state's unique offerings can create unforgettable experiences for travelers, while significantly contributing to job creation and economic growth. This will not only strengthen Maharashtra's position as a top domestic tourism destination but also propel India toward its vision of becoming a developed nation

Maharashtra: The heartbeat of India's tourism industry.

Experience Tamil Hospitality at Feathers Hotel, Chennai

Sriram,

General Manager of Feathers, A Radha Hotel

At Feathers Hotel, Chennai, an Indian brand proudly aligning with the "Make in India" initiative, we are dedicated to driving the growth of domestic tourism by offering world-class hospitality solutions rooted in local culture and traditions. As India continues to emerge as a global travel destination, we are committed to creating unique experiences that resonate with both domestic and international travelers.

 Our hotel, strategically located near key business hubs like DLF Cyber City and the Chennai Trade Center, serves as a gateway for business and leisure travelers. With our luxurious rooms, including the spacious Metropolitan Suite, and state-of-the-art amenities like a fully-equipped gym, outdoor pool, and rejuvenating spa, we ensure that every guest enjoys an unparalleled stay.

 Feathers Hotel goes beyond offering mere accommodation. We celebrate the rich heritage of Tamil Nadu through our culinary offerings, such as the signature ‘Sangamithirai’ restaurant, which features traditional delicacies crafted by local home chefs. Our focus on local sourcing and cultural integration allows us to promote sustainable tourism while offering our guests an authentic taste of Tamil hospitality.

"As an Indian brand, we are proud to contribute to the nation's growth by delivering a hospitality experience that reflects the essence of India’s culture and craftsmanship. Feathers Hotel is dedicated to being a key player in India's tourism story, providing not only luxury but also a deep connection to local traditions,"

 S. Sriram, General Manager of Feathers Hotel.

By investing in homegrown talent, we empower our dedicated staff, ensuring that every guest experience is marked by warmth, attention to detail, and personalized service. Through our innovative hospitality solutions, Feathers Hotel plays a key role in promoting "Make in India" by boosting domestic tourism and fostering India's vibrant tourism landscape.

"Immerse yourself in Tamil Nadu's rich heritage at Feathers Hotel, where world-class hospitality meets local culture and traditions."

Olive by Embassy: Driving Domestic Tourism through Innovative Hospitality

Kahraman Yigit,

Co-Founder and CEO - Olive by Embassy

Olive by Embassy is part of Embassy Group’s hospitality venture and aligns with the Make in India initiative by promoting domestic tourism through innovative hospitality solutions. Here’s how Olive by Embassy contributes to these initiatives:

1. Supporting Local Employment and Talent

· Local Job Creation: Olive by Embassy focuses on employing local talent for operations, management, and development. This supports the growth of local economies by providing employment opportunities, particularly in the hospitality sector.

· Skill Development: Through its training programs, Olive equips the local workforce with industry-standard skills in hospitality, management, and customer service, aligning with Make in India's goal of developing human capital within the country.

2. Enhancing Tourism Infrastructure

· Investment in Technology: At Olive, we are at the forefront of integrating advanced technology into hospitality services. We are among the first companies in the world to have developed our own remote operational system using AI driven audio video analytics, property management system, and video conferencing platforms. This also includes integrating cutting-edge hotel management systems, implementing AI and IoT applications in property management, and making it easy to connect with our guests through digital platforms.

3. Boosting Domestic Tourism

· Affordable, Quality Hospitality: Olive by Embassy provides high-quality, yet affordable hospitality options, making it easier for domestic tourists to travel across India.

· Strategic Locations: Olive properties are strategically placed in key cities and emerging travel destinations. By setting up properties in these regions, they help to boost the local economy and encourage domestic tourism to places that might not have been traditional tourist hotspots.

Through these initiatives, Olive by Embassy is contributing to the Make in India vision by promoting local industries, creating jobs, boosting domestic tourism, and enhancing the hospitality experience in

"Empowering local talent, boosting domestic tourism"

Revolutionizing Domestic Tourism: Make in India's Hospitality Initiative

Ruban Das

General Manager, Hyatt Regency Chennai.

India, with its rich cultural heritage, diverse landscapes, and vibrant traditions, has always been a magnet for tourists. The “Make in India” initiative, launched by the Government of India in 2014, aims to transform the country into a global manufacturing hub. While its primary focus is on manufacturing, the initiative also has significant implications for the tourism and hospitality sectors. By fostering innovation and encouraging local entrepreneurship, “Make in India” is poised to revolutionize domestic tourism through innovative hospitality solutions.

Embracing Technology for Enhanced Experiences

One of the key drivers of innovation in the hospitality sector is technology. Indian startups and established companies alike are leveraging cutting-edge technologies to enhance the tourist experience. From AI-powered chatbots that provide personalized travel recommendations to virtual reality tours of historical sites, technology is making travel more accessible and enjoyable. For instance, apps that offer real-time language translation and augmented reality guides are helping tourists navigate and appreciate India’s diverse cultural heritage more deeply.

Sustainable and Eco-Friendly Hospitality

Sustainability is another crucial aspect of the “Make in India” initiative. The hospitality industry is increasingly adopting eco-friendly practices to minimize its environmental footprint. This includes the use of renewable energy sources, waste reduction programs, and sustainable building materials. Eco-friendly resorts and hotels are not only attracting environmentally conscious travelers but also setting new standards for the industry. Initiatives like these are crucial in preserving India’s natural beauty and ensuring that tourism growth does not come at the expense of the environment.

Promoting Local Culture and Cuisine

“Make in India” also emphasizes the importance of promoting local culture and cuisine. Innovative hospitality solutions are being developed to offer tourists authentic experiences that reflect India’s rich traditions. Homestays and boutique hotels that provide a taste of local life are becoming increasingly popular. Culinary tours that highlight regional specialties and cooking classes led by local chefs are giving tourists a deeper appreciation of India’s diverse culinary landscape. These initiatives not only enhance the tourist experience but also support local economies and artisans.

Infrastructure Development and Connectivity

Improving infrastructure and connectivity is vital for boosting domestic tourism. The “Make in India” initiative has led to significant investments in infrastructure projects, including the development of new airports, highways, and high-speed rail networks.

These improvements are making travel within India more convenient and efficient. Enhanced connectivity is particularly beneficial for promoting lesser-known destinations, allowing tourists to explore the hidden gems of India with ease.

Community-Based Tourism

Community-based tourism is gaining traction as a sustainable and inclusive approach to tourism development. By involving local communities in tourism activities, “Make in India” is helping to create job opportunities and promote cultural exchange. Community-based tourism initiatives often include guided tours by local residents, cultural performances, and handicraft workshops. These experiences provide tourists with unique insights into local traditions and lifestyles while ensuring that the benefits of tourism are shared with the community.

Conclusion

The “Make in India” initiative is playing a pivotal role in transforming the domestic tourism landscape through innovative hospitality solutions. By embracing technology, promoting sustainability, enhancing infrastructure, and celebrating local culture, India is well on its way to becoming a top destination for both domestic and international tourists. As the country continues to innovate and invest in its tourism sector, the future looks bright for India’s hospitality industry.

"Make in India: Transforming India's tourism landscape"

Transforming India's Hospitality Landscape: Boosting Domestic Tourism

Vinay Nair,

General Manager, DoubleTree by Hilton Pune – Chinchwad

The ‘Incredible India’ initiative, supported by various government policies, has significantly boosted domestic tourism and transformed the hospitality sector. The focus on programs like 'Wed in India' has been crucial in promoting destination weddings, which has increased demand for hotels and resorts that cater to large, culturally rich celebrations. Additionally, infrastructure development, such as the expansion of airports and improved connectivity through the UDAN scheme, has made travel between Tier 2 and Tier 3 cities more accessible, further driving domestic tourism. To complement these efforts, our hotel has launched campaigns like #HiltonForTheStay and #WeddingDiariesByHilton, which showcases our dedication to providing unique and memorable experiences for Indian travellers. These campaigns align with a global focus on enhancing local experiences to support domestic tourism. Moreover, we have adopted sustainable practices, including electric vehicle (EV) charging stations, eliminating plastic bottles, using wooden key cards, and reducing our carbon footprint, ensuring we contribute to responsible travel and eco-friendly hospitality. 

"Experience the vibrant culture of India with Hilton's unique hospitality solutions, supporting domestic tourism and sustainable travel."

Dharana at Shillim: A Sanctuary of Indian Wellness Tradition

Rahul Taneja, 

Head of Operations, Dharana at Shillim

Nestled in the serene Sahyadri mountain range of Maharashtra, Dharana at Shillim stands as a beacon of Indian wellness tourism, dedicated to preserving and promoting the rich heritage of the country’s wellness traditions. Rooted in the principles of Ayurveda, Yoga, and ancient wisdom, this luxury wellbeing retreat perfectly aligns with the "Make in India" initiative, focusing on sustainable hospitality solutions while incorporating ancient wisdom and practices through offerings that showcase our cultural heritage.

As a UNESCO World Heritage Site, the eco-conscious property provides a unique sanctuary for guests seeking a transformative journey. We combine traditional wellness practices with innovative technologies, catering to both domestic and international visitors in search of rejuvenation and meaningful travel. Our philosophy, inspired by the five Panchamahabhutas, encompasses five essential pathways: Preventative Medicine, Physical Restoration, Healing Nutrition, Emotional Balance, and Spiritual Harmony. This holistic approach facilitates a comprehensive renewal experience.

Besides this, Dharana at Shillim is committed to earth-to-table dining philosophy and nourishes guests while bolstering local agriculture. By prioritising eco-friendly infrastructure—utilising solar energy and rainwater harvesting—we enhance the wellness experience while honouring our environmental responsibilities. Through these initiatives, Dharana at Shillim not only uplifts individual wellbeing but also strengthens domestic tourism and India’s cultural heritage.

"Embark on a transformative wellness journey at Dharana at Shillim, where ancient Indian traditions meet modern luxury and sustainability."

Kerala's Tourism Revival: Sustaining Growth through Eco-Friendly Hospitality

Sooraj Nair,

Multi Property Director of Sales and Marketing – Kochi Marriott Hotel, Courtyard by Marriott Kochi Airport, Port Muziris – A Tribute Portfolio Hotel

Domestic tourism is booming, with a notable surge in interest across several destinations. Kerala, known for its picturesque locations, is witnessing an influx of travelers to popular spots such as Kochi, Munnar, Varkala, Alleppey, and Thekkady, while Wayanad is now welcoming back tourists. To sustain this growth, the hospitality sector must prioritize sustainability, ensuring eco-friendly practices are integrated into tourism solutions.

Leveraging social media, content creation, and influencer marketing can further elevate Kerala’s appeal. Performance marketing, combined with well-crafted digital strategies, can reach target audiences effectively. By emphasizing the state's natural beauty and promoting responsible tourism, hospitality players can create innovative solutions that boost domestic travel while preserving Kerala's pristine environment.

"Explore Kerala's breathtaking landscapes while supporting sustainable tourism initiatives, ensuring a greener future for God's Own Country."

Unveiling India's Hidden Gems: Elevating Domestic Tourism

Ravinder Singh

Vice President Zuper Hotels & Resorts.

India has immense wonders to offer, with uncharted terrains, untapped scenic beauty, and so much to explore. Keeping this in mind, the Indian hospitality industry is consistently elevating the concept of unique and creative stays, nature-touched habitats, safaris, and other connect-to-route experiences that are highly enriching for guests while also supporting local communities. As the inclination towards sustainability magnifies, hoteliers are taking the initiative to showcase the hidden gems within our country, thus unlocking the true potential of domestic tourism.

"Explore India's untapped beauty and unique experiences, supported by sustainable hospitality and community-driven initiatives."

Revolutionizing Indian Tourism: Turyaa Chennai's 'Make in India' Story

Krishan Kodippili

General Manager, Turyaa Chennai

"Discover how Turyaa Chennai is revolutionizing Indian tourism through sustainable practices, technological integration, and culturally immersive experiences."

Thrill Seekers Unite: Area 83 Revolutionizes Adventure Tourism in Bangalore

Shariq Sheriff 

Founder & Director, Area 83

Area 83: Bringing High-Thrill Adventure to Bangalore

Area 83 was conceived to fill the gap in high-thrill adventure activities in Bangalore, making world-class experiences accessible without the need for international travel. With growing demand for adventure tourism, we offer unique activities like an 80-foot sky swing, rocket ejector, water cycling, dirt karting and archery tag. As we expand, our aim is to see how we can allow people to experience new and more exciting activities from across the globe, right here at Area 83. Our accommodation and staycation options further encourage domestic travelers to explore and immerse themselves in thrilling experiences close to home.

We cater to a diverse audience with tailored packages, including day outings, team activities and corporate retreats. Beyond thrills, Area 83 promotes wellness through nature trails and outdoor recreation, offering a balance of excitement and tranquility.

By focusing on building a strong guest community through loyalty programs and special events, we encourage repeat visits and help drive domestic tourism. Our efforts aim to inspire more travelers to explore local destinations, supporting both adventure enthusiasts and the broader hospitality industry

"Get ready for heart-pumping adventures at Area 83, Bangalore's premier destination for thrill-seekers, with world-class experiences minus the international travel."

Revolutionizing Domestic Tourism: 5 Innovative Strategies

Sachin Dhingra

General Manager Seven Seas Hospitality

1. Sustainable Eco-tourism: Local entrepreneurs can develop eco-friendly accommodations, promoting green travel options while showcasing India's natural beauty. 2. Technology-Driven Experiences: Innovation in hospitality tech, like AI-driven booking platforms, digital concierge services, and virtual reality tours, can attract tech-savvy travelers, making tourism more accessible and engaging. 3. Cultural Immersion: By promoting traditional crafts, regional cuisines, and cultural experiences, hospitality businesses can offer authentic, immersive experiences to domestic tourists, encouraging them to explore lesser-known regions. 4. Infrastructure Development: Investments in rural and remote areas can enhance connectivity, ensuring that tourists have better access to offbeat destinations. 5. Skill Development: Empowering the local workforce through skill-building programs specific to the tourism industry can raise service standards and create employment opportunities. Through these innovations, the "Make in India" initiative can make domestic tourism not only a source of national pride but also an economic driver for local communities.

"Discover how India's tourism landscape is evolving through sustainable eco-tourism, tech-driven experiences, cultural immersion, infrastructure development, and skill-building initiatives."

Regal Hospitality: Curating Immersive Experiences at Taj Usha Kiran Palace

Ridhima Gandhi Puri, 

Director of Sales and Marketing, Taj Usha Kiran Palace, Gwalior

"Constant innovation is an integral part of ensuring guest satisfaction, as travelers these days are looking at hotels who curate immersive experiences. Focusing on unique concepts and encouraging regional attributes being incorporated into their staycation will make a hotel standout amongst the rest for today's informed travelers.

The restored or transformed palace hotels are very attractive options as they provide an in-depth outlook to bygone era of the royal families and a sneak peek into the rich heritage. At Taj Usha Kiran Palace, we curate regal experiences for our guests such as a ceremonial horse-drawn carriage and the traditional Maratha welcome on arrival that uplifts the overall mood and transports them into a world of royalty and grandeur . For those looking for a unique intimate dining experiences, we customize an alfresco dinner with the opulent Gwalior fort as the picture perfect backdrop for an everlasting memory to be cherished for life.

Further, the palace hotel has inhouse musicians who play during breakfast and evening hours that creates a further magical atmosphere. Furthermore , guests can rejuvenate themselves with ancient Indian wellness therapies and signature 'Mangal Snan' native treatment to city of Gwalior at our enchanting J Wellness Circle spa."

"Step into royalty at Taj Usha Kiran Palace, where immersive experiences, regal hospitality, and stunning heritage come alive."

Ibis Styles Mysuru: Championing Sustainable Tourism & Local Craftsmanship

Anuj Chaudhry,

Cluster General Manager, Grand Mercure Bangalore, Grand Mercure Mysore, and Ibis Styles Mysore

Ibis Styles Mysuru is championing the spirit of the "Make in India" initiative by promoting sustainable tourism and supporting local craftsmanship in a truly innovative way. The hotel not only offers guests a vibrant and eco-friendly stay but also serves as a platform for regional artisans to showcase their exceptional talents. Through strategic partnerships with local craftsmen, ibis Styles Mysuru has introduced an exclusive gifting showroom within the property, offering a curated collection of authentic Mysore and Kashmiri handicrafts.

Guests are invited to explore a wide range of beautifully handcrafted souvenirs, including the iconic Mysore silk, intricate sandalwood carvings, and luxurious Kashmiri pashminas. This initiative not only creates a meaningful connection between travelers and local artisans but also directly contributes to the growth of the local economy. By celebrating India’s diverse artisanal heritage, ibis Styles Mysuru fosters cultural exchange, allowing visitors to take home a piece of India’s rich legacy.

The hotel’s commitment to sustainability goes beyond supporting local artisans. It integrates eco-conscious practices into its hospitality operations, such as energy-efficient systems, comprehensive waste management, and an in-house water bottling plant. These initiatives demonstrate ibis Styles Mysuru’s dedication to responsible tourism and its ongoing efforts to reduce its environmental footprint.

By harmoniously blending modern comforts with sustainable and culturally immersive experiences, ibis Styles Mysuru offers guests not just a memorable stay, but also a meaningful opportunity to engage with India’s artistic traditions and local community. This fusion of innovation, sustainability, and cultural preservation embodies the true essence of the "Make in India" ethos, creating a distinctive travel experience that resonates with both domestic and international travelers alike.

"Discover the vibrant spirit of India at ibis Styles Mysuru, where sustainable tourism meets local craftsmanship and cultural preservation."

Hotelogix: Empowering Indian Hospitality with Global-Standard Solutions

Aditya Sanghi, 

Ceo & Co-Founder, Hotelogix

Today, Hotelogix is a globally leading cloud-based hospitality technology solutions provider born out of India, serving over 12,000 hotels in 100+ countries. We work with 90 to 100 small, medium, and large domestic hotel groups in India. Over the years, we have understood their unique technological needs and offered them best-in-class Hotel PMS, Channel Manager, Revenue Management System, etc., to automate operations, save costs, and drive growth and revenue. Our solutions also enable them to understand guests' requirements and offer them a customized and different experience. The best part is that thanks to cloud technology, home-grown hotel brands now have access to a range of cost-effective yet world-class solutions to drive their enterprises' growth.

"Discover how Hotelogix, India's leading hospitality tech solutions provider, is revolutionizing hotel operations globally with cloud-based innovations."

Elevating Guest Experiences through Technology and Flexibility

Ms. Devidyuti Ghosh,

Hotel Manager at Mulberry Shades Bengaluru Nandi Hills, A Tribute Portfolio Resort

We follow Technology Integration such as mobile apps and online platforms to streamline booking processes, and provide personalized recommendations based on guest preferences. Offer flexible accommodation options, including staycations, themed getaways, and family packages, to cater to diverse traveler needs.

"Experience seamless booking and personalized recommendations with our integrated technology solutions."

Revolutionizing Domestic Tourism: Fairmont Jaipur's Innovative Hospitality Approach

Rajat Sethi

General Manager, Fairmont Jaipur

The "Make in India" initiative has opened exciting growth opportunities across various sectors, particularly in hospitality. With domestic tourism on the rise, hotels have the chance to enhance travel experiences by embracing innovation, sustainability, and local culture. India's rich heritage and renowned hospitality position it as an attractive destination for traveller’s seeking unique experiences.

To further promote domestic tourism, the hospitality industry can leverage technology and sustainable practices. For instance, virtual property tours enable potential guests to explore hotels from the comfort of their homes, while eco-friendly initiatives contribute to environmental protection. By collaborating with local artisans and communities, hotels can provide travellers with a more profound connection to the regions they visit.

Fairmont Jaipur exemplifies this approach by blending luxury with sustainability and cultural authenticity. The hotel features an immersive experience that invites visitors to virtually explore its stunning property. Our commitment to reducing food waste through technology driven solutions like Orbisk sets a new benchmark for eco-conscious hospitality. Additionally, Fairmont Jaipur offers distinctive food and beverage experiences, such as the Fermentation Library, Iconic High Tea, showcasing local flavors. Evening rituals, including the lighting of the mashal and the resonant sounds of traditional horns and nagadas, celebrate Rajasthan's rich cultural heritage. Collaborations with initiatives like the Princess Diya Kumari Foundation further underscore the hotel’s dedication to supporting local artisans and communities, making it a shining example of how innovative hospitality can enhance domestic tourism in India.

"Experience India's rich heritage with Fairmont Jaipur's innovative hospitality. Sustainability meets luxury."

Make in India Drives Tourism Growth: The Machan's New Destinations

Sanat Hooja

Partner - The Machan⁩ Resorts LLP

The Make in India initiative has made substantial contributions to the advancement of the country's infrastructure, communication, logistics systems, artificial intelligence, and sustainability. These advancements facilitate the expansion of hotels, resorts, and restaurants to locations previously considered by travellers as remote and unreachable.

The Machan is also driven by this initiative and is on an exciting expansion path to launch five new properties: Jawai, Jaisalmer, Udaipur in Rajasthan, and Mulshi and Pawana in Maharashtra. Scheduled to open between 2024-25 each property will be carefully designed to offer guests a seamless combination of comfort, sustainability and immersive nature centric experiences.

Wishing a joyful World Tourism Day to all travellers and professionals in the tourism industry! Let us unite in our efforts to foster a more sustainable and inclusive tourism sector.

"Celebrating World Tourism Day! The Machan expands with 5 new eco-friendly properties, blending comfort & nature."

Unlocking Rajasthan's Tourism Potential: Beyond Iconic Sites

Tushar Parihar

Founder, Kaner Bagh - A Heritage Boutique Hotel

As the founder of a heritage boutique hotel in Udaipur, I see the Make in India initiative as a pivotal force in elevating domestic tourism, particularly in a culturally rich state like ours. Rajasthan has always been a symbol of India’s heritage and architectural grandeur, with landmarks such as the City Palace in Udaipur and Amer Fort in Jaipur attracting visitors from across the globe. However, tourism in Rajasthan should go beyond these iconic sites and focus on creating experiences that will captivate travellers for generations, much like global attractions such as the Alhambra in Spain or the Great Wall of China.

While the government’s efforts have laid a strong foundation, there is still much more to be done, especially in terms of budget allocation and sustained investment in tourism. Innovative hospitality solutions like boutique hotels, homestays, and platforms like Airbnb have already begun transforming how people experience Rajasthan, making travel more affordable and accessible. These developments are encouraging more frequent visits to smaller, lesser-known towns such as Bundi, Bikaner, and Chittorgarh.

Moreover, improved connectivity is essential for further boosting tourism. The introduction of more flight routes and enhanced rail services can make remote destinations like Jaisalmer and Mount Abu more accessible to tourists. Though the state has made significant strides, there is still a vast untapped potential waiting to be explored. By continuing to support new-age travel solutions and making tourism a priority, India can strengthen its position as one of the most sought-after travel destinations.

"Discover the untapped charm of Rajasthan. Make in India boosts domestic tourism, innovative hospitality & connectivity."