OYO partners with Germany’s e-domizil to lead European expansion

The European Continent is leading the vacation and urban home rental trend on global level, OYO Rooms, the Indian Hotel Chain is betting big on expanding in the continent. OYO Vacation Homes and its brand called ‘Belvilla’, a vacation Homes Company today announced that it has entered into a strategic alliance with Germany based e-domizil, which is also a Hotel Chain, intends to acquire TUI’s vacation homes tour operator business. 

e-domizil had recently announced to acquire the combined business TUI Wolters from TUI. TUI Group, which is also known as TUI AG is an Anglo-German multinational travel and tourism company which is headquartered in Germany, it is the largest travel & tourism and leisure company in the world and owns travel agencies, airlines, hotels and retail stores. They also operates in holiday home vacation rentals, cruise business and roundtrip services and integrate the holiday homes online travel agency (OTA) business and roundtrip tour operator business from TUI Wolters. 

This acquisition is in line with OYO’s continued commitment to its vacation rental business through strategic investments in products, services, talent and technology. The transaction is subject to customary conditions and approvals, in particular from the relevant antitrust authorities. At global level, the vacation homes business presents OYO with a massive opportunity covering vacation rentals and urban homes. Europe is the largest market, which accounts 30-40% of this total supply. OYO Vacation Homes offers international, domestic travellers and city dwellers access to around 35,000+ homes and services, 90,000+ homes through its digital services business in more than 50 countries. 

The acquisition will enable OYO to significantly add its vacation homes tour operator business in the European Continent by adding more than 17,000 holiday homes to a total of more than 50,000+ units and increase its presence from 22 countries to 26 countries. The Indian Hotel Chain is now establishing its footprints in France, Germany and Italy with entering into four new countries and expanding its current base in Poland, United Kingdom, Greece, Portugal, Norway and the Czech Republic.

At present, it offers fully managed private homes in great locations under various brands including OYO Home, Belvilla, DanCenter, Danland and the German-based Traum-Ferienwohnungen.

Mr. Tobias Wann, Global Chief Executive Officer of OYO Vacation Homes, while commenting on the development, said: “Our acquisition strategy is focused towards building on our existing capabilities and with Germany Based e-domizil as a partner; we have found synergies to strengthen our presence across the European Continent. Through this acquisition, we are unlocking a sizable opportunity of adding more than 17,000 units to our existing portfolio.” 

Mr. Detlev Schäferjohann, CEO of e-hoi Group, said: “Following the acquisition of the whole TUI Wolters business, the sale of the holiday home tours operator business to OYO Vacation Homes rounds up a very successful transaction. While on other hand e-domizil will further strengthen and focus on an OTA (Online Travel Agency) approach to the holiday home business, the holiday home tour operator business fits best to our strategic partner OYO.”

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