OYO's stats on the bookings for Kumbh Mela in Allahabad

"Owing to the ongoing Kumbh Mela, our bookings in Allahabad have increased manifold. Interestingly, so far, the most amount of bookings we have received are from Lucknow (51%) followed by Kanpur (16%) followed by the others. Following the increasing demand, we have diversified our stay options for the devotees which include 600-800 tents. These tents are located at Sangam point, which is easily accessible to every traveller. Furthermore, in addition to the tent owners' staff, we are expanding our on-ground support to ensure complete customer satisfaction right from check-in, maintenance to billing.” - Amit Prakash, Hub Head, OYO, Lucknow