Abu Dhabi, United Arab Emirates, Etihad Airways has announced its partnership with the Italian fragrance brand ACQUA DI PARMA. From August customer traveling in the Residence on its Airbus A380s, and on long-haul First Class and Business Class services in the UAE national airline will get the exclusive amenity bags and toiletries. Airline’s flagship First Class Lounge & Spa in Abu Dhabi also features this brand.
This new partnership was announced in an event which took place at the St. Regis Hotel’s legendary Abu Dhabi Suite. The hotel decoration was inspired by the perfume and there was a unique room where the guest of the event was given a personal fragrance experience by the team from ACQUA DI PARMA.
ACQUA DI PARMA has worked closely with Etihad Airways to feature its unique products to each stage of the guest experience, on the ground and in the air, using its signature Colonia which is a perfume with a formula that has remained unchanged for 102 years, along with a selection of additional fragrances in The Residence.
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