Percept Activ executes the unique ‘Sun Natchatra Thiruvizha’ event in Coimbatore for Sun TV


~ 48 leading Tele-Stars interact with 6,000+ live audience ~

Percept Activ bagged the esteemed mandate of conceptualizing and managing the ‘Sun Natchatra Thiruvizha’ for Sun TV at the SNS College in Coimbatore on 15th December 2018. The event saw an attendance of over 6,000 people.

The Sun Natchatra Thiruvizha event was a unique first-of-a-kind all star mega night event that enabled all the Sun TV serial artists to promote their shows by interacting with the audience and giving away many gifts. The super fast paced on the ground show saw 9 dance acts, 8 serial promotions, 7 local achiever awards, 2 skits, 8 games, and 1 jackpot prize amounting to Rs. 1 lakh. The entire event was packaged and televised successfully on Christmas Day 2018 to a massive audience reach.

This was the first time this format was adopted by Sun TV and this engaging concept turned out to be a phenomenal success. The power packed show saw 48 prominent tele-serial stars from prime time shows of Sun TV actively involved throughout the event through dance performances, audience interaction, awarding local achievers and giving away gifts worth Rs. 10 lakhs. The innovative content jointly conceptualized by the producers at Sun TV and Percept Activ garnered tremendous audience participation and positive feedback. The show received great ratings on television which have encouraged Sun TV to pursue similar events going forward.

Percept Activ’s scope of work included conceptualizing, managing and executing the entire Sun Natchatra Thiruvizha on ground event including managing the television content, artist management of over 50 artists and 35 dancers, costume styling, venue set-up, creatives and décor production, technical support, show run, hospitality, logistics, crowd management, security, safety, permissions and licenses.

Said Aldam Jacob, Head – Special Events, Sun TV, “Percept had formatted an extremely unique, cost-effective and dynamic event comprising 48 leading Television stars, 9 dance acts, 8 interactive games with the public, 7 local achievers, 8 serial promotional moments in the midst of a 6,000 strong audience in Kovai with astounding success.”

Said Sameer Sethi, Executive Vice President, Percept Activ, “It was a first of a kind show ever undertaken. With a small team we managed to pull off such a massive event so successfully, and the audience response was just so positive and overwhelming. Conceptualizing and constructing this entire multifaceted event from scratch served as a great learning experience as it broadened our horizons and paved the way for many more such shows going forward.”

Percept Activ

Percept Activ provides customized solutions to brands to enable them to effectively connect with their Target Audience and focus on building new events and properties as well as scaling up existing properties for clients in the Brand Activations domain. With a vision to deliver innovative, ground-breaking solutions in the Below-the-Line space, Percept Activ serves as a single window solution to all experiential and marketing needs. Percept Activ undertakes in-depth research and analysis, explores new opportunities and technologies, and provides innovative ideas and tailor-made solutions to clients in the BTL space.

Percept Activ is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.