Percept ICE hosted first-of-its-kind ‘Grand Rummy Championship’ in India!


Percept ICE, the Events and Special Projects company of Percept Limited, bagged the remarkable mandate of conceptualizing and executing the mega ‘Grand Rummy Championship’ event held from 18 – 19 May 2018 at The Lalit Spa and Resort, Goa. Hosted by, the gala and highly contested event saw 204 Rummy Champions from across India vie for the coveted Championship title and a prize pool of Rs. 70 Lakh.

This innovative ‘Grand Rummy Championship’ live tournament saw talented players from across the country participate in a series of online weekly tournaments on with the leading players finally joining in for the Grand Finale in Goa. The two day finale in Goa saw players battle it out vigorously with each other over 6 fast paced rounds with each round becoming more challenging than the previous.

From the total prize pool of Rs.70 lakh, the live tournament winner was eligible for the top bonanza prize of Rs.20 lakh.

Percept ICE’s scope of work included conceptualizing, managing and executing the first ever Rummy Championship event in tandem with a host of fun and interactive activities that kept the players occupied and engaged over the 2 days at the Lalit Spa & Resort in Goa. Percept ICE managed the designing of the event, game & show management, artist co-ordination, dealer shortlisting, surveillance and security management, transition between rounds, crowd management, branding, décor and overseeing the entire technical production of the event.

On the successful completion of India’s first ever Grand Rummy Championship in India, Pooja Verma, Marketing Manager, Play Games24X7 Pvt. Ltd. said, “It’s a great feeling to have organized GRC 2018.This being our first time into exploring the offline tournament space, the entire team was on their toes right from the beginning. The event experienced 204 rummy players under a single roof battling it out to give India its first ever Grand Rummy Champion. The Percept team helped us execute the event in an impeccable manner and provide an unmatched Rummy experience to our players.”

Commenting on the grand success of the event, Vidya Alva, Executive Vice President & Business Head – Events, Percept ICE said, “Planning the Grand Rummy Championship with our client Games 24×7 was a very fulfilling and novel experience; considering that this was being done for the first time in the country. The team put together a magnificent effort to see the entire process through till the mega finale in Goa. The first edition of GRC has set a benchmark in the industry and we look forward to creating more impactful experiences in the future.”


Percept ICE was founded in the year 2010 with an aim to focus on the Events and Special Projects domain in India. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.

Percept ICE is a Percept company. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.