Percept ICE manages the Eureka Forbes SMART Conference 2019

Percept ICE, the Events and Special Projects Domain Company of Percept Limited, conceptualized and managed the Eureka Forbes SMART Conference 2019 from 4th – 6th April 2019 at the Conrad Hotel in Bengaluru. The 3 day Conference was attended by 500 core members of the Eureka Forbes Sales team.

The Eureka Forbes SMART Conference is an annual event held every April. Teams belonging to various verticals from across the country converge to network, brainstorm, rejuvenate, reward and recognize achievements of the past year, set goals and strategize for the next financial year.

This was the third consecutive time that Percept ICE won the mandate to manage the SMART Conference for Eureka Forbes inclusive of planning, conceptualizing and executing the entire 3 day event, which encompassed responsibilities from conceptualizing the theme, managing the entire ground conference and the gala awards night, set production, venue decor, entertainment, artist co-ordination, organizing the entire venue set up, show flow management, backstage co-ordination and overseeing the complete seamless show run of the event.

The aim of the 3-day conclave was to energize, enthuse and motivate the Eureka Forbes employees, also known as ‘Eurochamps’. Percept ICE conceptualized a unique theme of ‘Lead’, which applied itself across all elements of the conference. The creative design showcased an army theme with elements of ’Lead’ expertly depicted across all collaterals. Welcome hampers consisted of a duffle bag with a camouflage design and all attendees wore a custom designed beret with a metal badge displaying the conference logo. The guests were gloriously welcomed by an Army Band from Jaipur with NCC Cadets lined up forming a guard of honour. The theme of the Gala Night celebration was ‘Superhero’ with a range of collaterals and props like Shields, Thor Hammers, Groot Swords, Light Sabers, Superhero Eye Masks and Capes adding to the liveliness of the evening.

The last day saw guest speaker Arnab Goswami charge up the Eurochamps with his inspiring and motivational speech titled ‘Transforming to Lead’. It also witnessed award winning actress Madhuri Dixit along with her husband Dr. Sriram Nene give a surprise visit to the Eurochamps and livening up the entire event with her scintillating and memorable stage performance.

Said Shashank Sinha, Chief Transformation Officer, Eureka Forbes, “The Eureka Forbes SMART Conference 2019 was one of the most memorable events held for our Eurochamps. The unique theme of Lead communicated our company values of hard work, perseverance, structure and order as well as depicting our future vision of building a robust business through dedication, knowledge and wisdom. With illustrious motivational speakers and performances from Bollywood legends, it was an annual event that not only motivated our sales champs but will be remembered for years to come.”

Commenting on the success of managing the third consecutive Eureka Forbes SMART Conference in Bengaluru, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “It’s a privilege for us to have received the mandate once again to handle the employee motivation event for the top sales champions of Eureka Forbes. The experience for the Eurochamps was fantastic given the unique theme and the inspirational Speakers and Artists who not only served as an amazing reward, but also encouraged them to raise the bar in the year ahead. I must thank the entire Percept ICE team who worked assiduously towards making this a successful and unforgettable event.”

ABOUT PERCEPT ICE

Percept ICE, the Special Projects, Events, and Conventions Domain Company of Percept Limited, was founded in the year 2010 with an aim to focus on the Events and Special Projects domain in India. Percept ICE creates brand and experiential solutions and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space.

Percept ICE is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.