Percept launches ‘Sunburn at Home’ – a Live Streaming venture to encourage ‘Stay At Home’ rules


~ International Artists Diego Miranda, Rave Radio, Mari Ferrari, Maddix, Spin Doctor, Bassjackers all set to entertain Sunburn Fans in the safety of their homes ~

~ Weekend Live-stream Shows to ensure a musical treat while abiding #SocialDistancing rules ~

India, 28th March 2020: Sunburn, Asia’s biggest electronic dance music festival kicked off Season 14 with the launch of ‘Sunburn @ Home’, a brand new Live Streaming venture, specially curated to reach out to millions of Sunburn Fans with an objective of encouraging the ‘Social Distancing’ and compulsory lockdown mandate enforced by governments around the world and across India in the wake of the Covid-19 crisis.

The ‘Sunburn @ Home’ Live Stream will take place on the Sunburn Festival Instagram and Facebook handles and feature an eclectic mix of trending international and domestic talents in the EDM domain. The very first edition held on Sunday 22 March from 19.30 hours saw multiple artists GREFF, Progressive Brothers and Teri Miko light up the screen to a fantastic audience response. Given the #JanataCurfew and #SocialDistancing enforced mandate which led to many sources of on ground live entertainment options being instantaneously cancelled pan India, the ‘Sunburn @ Home’ Live Stream came as a welcome surprise and great entertainment alternative for Sunburn Fans and music aficionados over the weekend.

Given the popular response and masive requests received online after the first live-stream show, Percept Live, the creators of Sunburn, Live Steamed the 2nd Edition of ‘Sunburn @ Home’ on Friday, 27 March from 8.00 pm onwards with renowned International artists Mari Ferrari, Rave Radio and Diego Miranda. Mari’s global touring schedule and single “Hello Hello” have touched many a fan heart and placed her in the top EDM power pack. Racking up a combined 18 million plays of Facebook and having performed across 11 countries, Rave Radio’s remixes, synth heavy, quirky bass driven sound has become a trademark feature with their singles ‘Rock It’ and ‘Carry You’ both crossing the 1 million YouTube views. Diego Miranda reached the Top 1 position in Beatport with his track Boomshakalak. A popular presence at Tomorrowland Belgium, Ultra Miami and Rock in Rio, Diego rules the music domain as a multi-talented DJ and Producer with many awards to his credit. The second edition got phenomenal views and likes from Sunburn fans.

Given Sunburn@Home’s growing popularity, the Live stream on Saturday, 28 March will see D’Angello & Francis, Maddix and Spin Doctor visit your homes while Sunday, 29 March will see the electrifying Bassjackers and Angemi kick up a storm within the confines of your home. Acts to look forward to in the upcoming week include SEVENN, JUICY M, Ummet Ozcan, Jay Hardway, Lost Frequencies, Frontliner, LNY TNZ, Moksi, and many more.

Karan Singh, COO, Percept Live states, “After seeing the phenomenal response we garnered from the launch edition of ‘Sunburn @ Home’ on 22 March we realized that the demand for EDM entertainment at home in India is massive but remains largely unexploited. As a brand we believe in catering to the growing appetite of our fans while adhering to the ‘Social Distancing’ and Stay at Home Curfew norms imposed for our own safety across the country. Sunburn has always been about our fans and our enduring online dialogues with our millennial fan base across India confirmed that

this is the best strategy we can employ for our fans until the scenario turns around. We have a phenomenal artist line up and we are sure our fans are going to love the all new digital Sunburn offering.”

‘Sunburn @ Home’ Live Stream promises to deliver the most intrinsic and enhanced fan experience in the safety of your homes. After successfully concluding the 13th edition of its’ annual showcase at Goa, Sunburn is looking forward to taking the music experience for its fans to the next level using the best of new age technology even while encouraging the all India Social Distancing and Janata Curfew rules.

Don’t forget to check into the Sunburn Festival Faceboook and Instagram pages on 28 and 29 March 2020 from 8.00 pm onwards and watch the biggest names in the music domain take over your home stage performing their hit tracks to get you out of your quarantine blues and into a positive party vibe.

About Sunburn

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

About Percept Live

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

· Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

· Bollyboom– World’s first and biggest Bollywood Dance Music Festival

· Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival

· Windsong –Adventure Music Festival

· FLY – International Live Music Festival cutting across multiple genres

· Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers

· Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship

Percept Live is aPercept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.