Percept Live announces a 10 City ‘Bollyboom Holi Bash 2020’


~ The Biggest Networked Global Holi Celebration of the Year ~

~ Eco-Friendly Organic Colors & Water Recycling to promote Sustainability and Zero Waste Management ~

India, 2 March 2020 – Percept Live, the creators of Sunburn, Asia’s biggest music festival, announced its plans for the fourth edition of the ‘Bollyboom Holi Bash 2020’. The melodic foot-tapping extravaganza will be held from 8th – 13th March 2020 across 10 cities pan India and overseas including Mumbai, Pune, Kolkata, Chandigarh, Bengaluru, Mangaluru, Delhi, Nashik, Kochi and Dubai. A key highlight of this event is the obligatory use of Eco-Friendly Organic Colors and Water Reuse and Recycling with an aim to promote sustainability, conserve natural resources and encourage zero waste management.

Bollyboom is an Intellectual Property of Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The Bollyboom Holi Bash 2020 will witness a 7-hour non-stop entertainment extravaganza of music, organic colours and interactive fun at India’s most popular and much loved Festival of Colors across the country. Given the massive success and popularity of the first three Bollyboom Holi editions in 2017, 2018 and 2019, this year’s Bollyboom Holi Bash will kick off from 8th March in Mangaluru, and thereafter witness multiple simultaneous Holi Bashes on 10th March across Mumbai, Pune, Kolkata, Chandigarh, Bengaluru, Delhi, Nashik and Kochi, to finally culminate overseas on 13th March at Bollywood Parks in Dubai.

Bollyboom Holi 2020 will see an incredible line-up of leading Bollywood Singers and DJs including Diljit Dosanjh, Juggy Sandhu, Naitik Nagda and DJs like Chetas, Ali Merchant, Omen, Scorpio and many more. All of them will perform live at venues across India and West Asia therein making this the biggest, grandest networked Global Holi Celebration.

Janamjai Sehgal, Business Head – Bollyboom said, “The Bollyboom Holi Bash 2020 across 10 cities will be one of the largest networked Festival events our country has ever seen. The Festival of Holi connects citizens across our nation like no other event and our aim is to scale up the experience this year to offer our fans a fun yet secure environment where they can truly enjoy the festival without any concerns for their security. We have a stellar line-up of artists, live performers, state-of-the-art technicals & SFX, and a bespoke F&B experience along with a wide range of activities that will keep them fully immersed and entertained. The Bollyboom Holi Bash across 10 cities is our attempt to expand to reach a larger number of Bollyboom Holi fans without conceding on the experience and value of this unique Intellectual Property.” 

Along with a fantastic artist line up, the Bollyboom Holi Bash 2020 will also see live percussionists and talented performers who will add colour and sparkle to usher in the festive mood. The event will also offer a curated F&B experience for all attendees and with only organic eco-friendly colours being permitted inside the venue, the focus is on making the overall celebrations a safe and secure one. 

A first of its kind, the Bollyboom Holi Bash will be the largest connected event ever organized across India and overseas. The idea behind conceptualizing the 10 city Bollyboom Holi Bash is to enable maximum Holi fans to attend, network and celebrate the popular Festival of Colours across the nation and abroad. The Bollyboom Holi Bash 2020 is also expected to be attended by renowned celebrities, artists, socialites and general audiences who will converge from different parts of their respective cities to rejoice and participate in a popular and much eagerly anticipated festival that marks the end of winter and the advent of spring.  

With a perfect blend of Bollywood dance music and colours, every attendee can also look forward to immersing themselves in a carnival mood and indulge in a wide range of cuisines at the multiple Food Courts set up. Dance enthusiasts can certainly expect a foot-tapping fusion of Bollywood Dance, Pop and Club Music with Rain Dance and only Eco-Friendly Organic Colors being used, therein offering guests a complete festive experience.

Sponsors of the Bollyboom Holi Bash 2020 include Kingfisher Storm, Magic Moments and SpiceJet. Partners include PVR Cinemas, RedFM, Khushi Entertainment. The Ticketing Partner is and tickets for the Bollyboom Holi Bash 2020 are available on BookMyShow.Com


Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival, offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple variants across India such as Arenas, Club Nights, Mini Arenas, and has also hosted a couple of Pop Up Parties with an exclusive guest list offering customers a unique and fresh nightclub experience. Bollyboom also offers a holistic Bollywood experience with shopping zones, food courts, and a host of fun and interactive activities thereby creating a magical and memorable experience for Bollywood music aficionados.

Bollyboom is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.


Percept Live, established in the year 2012, is the live-entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path-breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

 Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

 Bollyboom – World’s first and biggest Bollywood Dance Music Festival Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival

 Windsong – Adventure Music Festival

 FLY – International Live Music Festival cutting across multiple genres

 Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers

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Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.