Percept Live collaborates with Klassique to co-promote Sunburn events in Goa

First festival to be held in Goa in February at Vagator on Feb 23 & 24th 2019

21 January 2019 - Percept live, the wholly owned subsidiary of Percept Ltd, has announced a collaboration with Goa based nightlife and promotions giant Klassique to co-promote all Sunburn events in the state. After a hiatus of over 3 years, Sunburn will be making its grand homecoming to its birthplace, Goa. Sunburn will begin a new journey of its own under "Sunburn Klassique" a two-day annual showcase on 23rd and 24th February 2019 at Vagator. Represented by Mr. Shailesh Shetty, Klassique will be responsible for all local logistics, permissions for Sunburn Klassique under this is a long term deal. Sunburn which enjoys the status of being of the biggest dance music brands in Asia recently concluded the 12th edition of its annual showcase in Pune.

Goa has been the birthplace of Sunburn. Returning to Goa, Sunburn for its first year will be host multiple stages which will feature an elite mix of artists giving a throwback to what Sunburn was in its early years with a combination of great music including commercial, techno, and trance. The event will also host a food court, flea markets recreational, games and a lot more. The new festival will be hosted at the old Sunburn venue in Vagator which is now one of the most popular areas in Goa. The venue was discovered by Sunburn in 2013 after being forced to move from Candolim.

Vagator has transformed into a busy commercial and tourist destination during the 3 years of sunburn from being a rather quiet and isolated spot. Sunburn last year saw a series of preliminary showcases throughout the year such as Sunburn Arena, Sunburn Campus, Sunburn Reload leading up to the main festival showcase on 29th-31st December.

Sunburn Pune 18 saw one of the best artist lineups, sound design, and engineering, and jaw-dropping SFX, the Sunburn Pune festival was the biggest and grandest edition of Sunburn held ever. The main stage also featured 3D fireworks, a first for any music festival in the country. The festival was streamed live exclusively on the Zee 5 app to reach millions of fans across the country. The festival featured 4 stages including the main stage, Cubezoid 4.0 which spanned 300 x 100 feet (as tall as a 10 story building and as wide as the Statue of Liberty horizontally) and had over 7000 sq. ft. of LED and was attended by over 200,000 fans.

At the time of its exit from goa in 2016, Sunburn’s direct contribution to the Goa economy stood at close to Rs. 700 crores, besides generating employment for several thousand and creating an entire ecosystem.

Karan Singh, CEO, Sunburn states, "Sunburn introduced the concept of dance music to India and has aided in building music tourism across India. Over the last 12 years, we've evolved from being just a music festival to an aspirational brand with millions of loyalists. We hope our return to Goa is truly memorable and magical and we can once again build Goa into a thriving music destination. As a practice, we will deliver the most intrinsic and enhanced fan experience without compromising on our production and experiential ethics. A massive festival like Sunburn is built on foresight and passion and we're going in all guns blazing to make an even bigger mark in 2019."

Said Shailesh Shetty, “It’s great to be a part of Sunburn’s homecoming to Goa after 3 years. We’re excited to be a part of Sunburn’s journey back home. I’m sure the event will bring back a lot of memories to fans who have been a part of Sunburn in Goa. We will be working hand in hand with authorities to get all requisite permissions to ensure the event goes on smoothly without any glitches. We hope to do multiple Sunburn Klassique events in Goa starting this February.”

Shri Manohar Ajgaonkar, Hon'ble Tourism Minister, Goa states, "Everybody wants EDMs back in Goa. We have taken a decision to give in-principle approval to Sunburn Klassique to host the festival. However, final approval will be given only when the promoter fulfils the criteria laid down by the government."

Over the last 12 years sunburn has played host to most of the top international EDM talent including Sam Feldt, KYGO, Dimitri Vegas & Like Mike, Martin Garrix, Kshmr, David Guetta, Dyro Afrojack, Above& Beyond, Axwell, Infected Mushroom, Marshmello, Hardwell, Avicii, David Guetta, Armin Van Buuren, Deadmau5, Don Diablo, Paul Okenfold, DJ Snake, Alan Walker, Swedish House Mafia, KSHMR, Krewella, Axwell^Ingrosso, among others.

Early bird tickets to go live on www.bookmyshow.com

About Sunburn:

Sunburn is amongst the world’s biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past nine years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi are some of the live event formats. Sunburn also launched ‘Sunburn on Air’; weekly podcast with special EDM sets created by the world’s top EDM artists.

Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru, and Chennai. Other formats under the Sunburn umbrella include Sunburn Arena, Sunburn Club Nights, Sunburn Campus and Sunburn Reload, which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world’s top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.

About Percept Live:

Percept Live is a subsidiary of Percept Limited, an entertainment, media, and communications company founded in 1984. With capitalized billings of INR 17.26 billion (FY’16), Percept, today is at an enviable leadership position with a team of over 700 people and 42 offices across India and the Middle East. It owns and manages all the intellectual properties created in the live entertainment, sports, fashion, digital and media space. Percept has been in the ‘ideas’ business for the past 32 years and has been instrumental in creating many legendary ‘intellectual properties’ in the past for its clients. The creation of a dedicated ‘intellectual properties’ business was but a further extension to Percept’s existing knowledge and expertise in the entertainment, media and communications domain with a vision to convert path-breaking innovative ideas into assets in order to create long term value for all its stakeholders.

About Klassique:

Represented by Goa-based entrepreneur Shailesh Shetty who has previously been associated with Viacom, Klassique will be hosting Sunburn Klassique a two festival to be hosted in Vagator, Goa in February 2019.