Percept Live unveils plans for a 9 city 'Bollyboom Holi Bash 2019'

~ A musical extravaganza with Eco-Friendly Organic Colors ~

India, 4th March 2019 - Percept Live the creators of Sunburn, Asia's biggest music festival, unveiled its plans for the third edition of the 'Bollyboom Holi Bash 2019'. The musical extravaganza will be held from 20 - 25 March 2019 across 9 cities pan India including Mumbai, Pune, Cochin, Mysore, Bengaluru, Mangaluru, Nagpur, Hubli and Kakinada. A key highlight of this event is the enforced use of Eco-Friendly Organic Colors and Water Recycling in a bid to conserve resources and zero waste management.

Bollyboom is an Intellectual Property of Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The Bollyboom Holi Bash 2019 will witness a 7-hour non-stop entertainment extravaganza of music, colors and interactive fun at India's much loved Festival of Colors across the country. Given the massive success and popularity of the first two Bollyboom Holi editions in 2017 and 2018, this year's Bollyboom Holi Bash will kick off from 20 March in Nagpur at Ambika Farms, 21st March in Mumbai at Khar Gymkhana, Republic Garden in Pune, The Oasis Hotel in Mysore, and Halcyon Times in Kakinada. The weekend of 23 and 24 March will see Bollyboom wow patrons at Den Hotel in Bengaluru, Le Meriden in Kochi and Mangalore Hills in Mangalore, while 25 March will witness the Bollyboom Holi bash celebrations culminate in Naveen Hotels in Hubli.

Mumbai show will also see an incredible line-up of DJs - Ali Merchant, Amann Nagpal, Cyrus, Tarun Makhijani, Ankita Arya, Mariya, and the Doorbeen Band. All of them will perform live on 21 March 2019 in Mumbai at the Khar Gymkhana.

The Doorbeen band said: “Holi is the festival of colours, joy, frolic, love and great vibes. A festival we have fond memories of as growing up. Our composition and songs also resonate the same traits. Playing on an auspicious day like that brings a lot of joy and pride for us, especially for an event of this stature. Bollyboom Holi Bash is going to be epic, we are going to be epic and the festival of colours is going to be epic. It's time we revel. Lamborghini chalayi Jaane oh...”

DJ Ali Merchant said: “I am Privileged to be a part of the Biggest Holi in India like in 2018. Holi being the only day colourful festival in India and it’s My Top Fav. I will be launching my Next Album on Holi - It is Called KADAK 2019 which is created for Festivals and Arena specially. I am extremely excited to be playing at Bollyboom alongside many talented artists. This act of mine will have a lot of elements in my set to create a memorable experience for all at this Beautiful festival.”

Janamejaya Sehgal, Business Head – Bollyboom said, "In 2019, Bollyboom will scale up to offer diverse formats and experiences to increase our footprint and fan reach across India. Every Bollyboom event will be curated to provide fans a world-class entertainment experience spanning the best artist line-ups, music, international dancers, state-of-the-art technical’s & SFX, and a bespoke F&B experience along with a wide range of activities to keep them fully immersed and entertained. The Bollyboom Holi Bash across 9 cities is our attempt to expand to reach a larger number of Bollyboom Holi aficionados without conceding on the experience and value of this unique Intellectual Property."

Along with a stellar artist line up, the Bollyboom Holi Bash will also feature live percussionists, talented performers who will add color and sparkle to usher in the perfect fun and festive mood. The event will also offer a curated F&B experience for all attendees and with only organic eco-friendly colors being permitted inside the venue, the focus is on making the overall celebrations a safe and secure one.

A first of its kind, the Bollyboom Holi Bash will be the largest connected event ever organized across India. The idea behind conceptualizing the 9 city Bollyboom Holi Bash pan India is to enable maximum Holi enthusiasts to attend, bond and celebrate the popular Festival of Colours across the nation. The Bollyboom Holi Bash 2019 is also expected to be attended by renowned celebrities, artists, socialites and general audiences who will

converge from different parts of their respective cities to rejoice and participate in a popular and much eagerly anticipated festival that marks the end of winter and the advent of spring.

With a perfect blend of Bollywood dance music and colors, every attendee can also look forward to immersing themselves in a carnival mood and indulge in a wide range of cuisine at the multiple Food Courts, and also participate in a fun series of activities across the Activity Zones set up. Dance enthusiasts can certainly expect a foot tapping fusion of Bollywood Dance, Pop and Club Music with rain dance and only Eco-Friendly Organic Colors being used, therein offering guests a complete festive experience.

Kingfisher Storm, strong soda presents Bollyboom Holi Bash. With cinema partners PVR, Radio partner Radio Mirchi and ticketing partner Bookmyshow.com

About Bollyboom

Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival, offering a scintillating blend of music, dance, and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. Bollyboom has been seen in multiple variants across India such as Arenas, Club Nights, Mini Arenas, and has also hosted a couple of Pop Up Parties with an exclusive guest list offering customers a unique and fresh nightclub experience. Bollyboom also offers a holistic Bollywood experience with shopping zones, food courts, and a host of fun and interactive activities thereby creating a magical and memorable experience for Bollywood music aficionados.

Bollyboom is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.

ABOUT PERCEPT LIVE

Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital, and Media space.

Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path-breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.

Intellectual Properties owned by Percept Live:

• Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival

• Bollyboom – World’s first and biggest Bollywood Dance Music Festival

• Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival

• Windsong – Adventure Music Festival

• FLY – International Live Music Festival cutting across multiple genres

• Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers

• Champions of the World – A platform that brings together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business Entertainment and Entrepreneurship

Percept Live is a Percept company. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.