Pizza Hut launches global bestseller Melts in India; marks entry into a new category in the Indian market

March 19, 2024, New Delhi: Pizza Hut, India's most loved and trusted pizza brand, has launched its global bestseller, Melts, marking the brand’s entry into a new category in the Indian market. Melts is a versatile, convenient, and satisfying meal option that caters to consumers' on-the-go lifestyle, perfect for anytime, anywhere consumption.

Crispy, cheesy and loaded, the all-new Melts features a thin and crispy crust loaded with flavorful fillings, melted 100% mozzarella cheese, flavourful sauce, folded over and baked to perfection with a buttery glaze and unique spice sprinkles. Melts has been a worldwide sensation and is now tailored to suit Indian taste preferences, offering six delightful variants: Loaded Veggie BBQ, Loaded Chicken BBQ, Cheesy Cheese, Cheesy Cheese Chicken, Magical Makhni Paneer, and Chicken Tikka and Keema Supreme.

“Melts is a product unlike any we have ever had in India, and marks our entry into a brand-new category. We are thrilled to launch such a versatile food item that is so convenient to eat, anytime, anywhere ensuring no interruption, only satisfaction for our customers who are always on the go. The variety of flavours and a great value price point will surely delight and surprise all Pizza Hut lovers, and we are eagerly awaiting their response.”

Merrill Pereyra, Managing Director, Pizza Hut Indian Subcontinent

Whether you are enjoying a movie night at home, having a busy day at work, or simply want to indulge in a culinary delight, the crispy, cheesy and loaded, Melts are sure to hit the spot. Melts starts at an affordable price of just Rs. 169 and is available at all 850+ Pizza Hut restaurants across India for dine-in, delivery, and takeaway. Additionally, Pizza Hut also offers exciting Melts combos and deals, such as Melts Meal for 1 & 3-course Meal for 2 options.

Along with Melts, Pizza Hut has also introduced its signature and much-awaited Thin N’ Crispy crust, with a variety of unique topping combinations, providing even more pizza crust choices for customers to enjoy.

For more information and to try the new Melts, visit your nearest Pizza Hut restaurant or order online through the Pizza Hut app!

About Pizza Hut India

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries. In June 1996, Pizza Hut made its foray into India with a restaurant in Bangalore and was the first international restaurant chain to pioneer this category.  The restaurant brand offers an exciting menu consisting of its signature pizzas, appetizers, pasta, desserts and beverages. Pizza Hut India has been recognized by ET Brand Equity as the ‘Most Trusted Food Service Brand’ for 13 years and has been felicitated with the title of India’s 70 Most Trusted Power Brands in 2017-2018. In 2021, Pizza Hut India was recognized as the 3rd best, most trusted brand in the Asia Pacific region by Campaign Asia and won the silver award in February 2022 at the ET Brand Equity Brand Disruption Awards for its hugely successful Influencer Marketing campaign for Momo Mia pizza. Amongst other awards, Pizza Hut bagged the award for Best Influencer Campaign at IPRCCA 2022 and the Most Admired Food Service Retailer Award for Marketing and Promotions at Pepsi Images Food Awards 2022. Pizza Hut India also won Gold in Best Promotion of TV Show on social media, Gold for Best Movie Promotion on social media and Silver for Best Influencer Marketing Campaign at Mad Over Marketing Awards 2022. Pizza Hut is the most preferred pizza brand in India, given its freshest, tastiest & affordable Pizzas.

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